Goodwin House Rebrands as Goodwin Living

ALEXANDRIA, Va. — Goodwin House Inc., a nonprofit, faith-based senior living and healthcare services organization based in Alexandria, is rebranding as Goodwin Living.

The new brand name better reflects the organization’s mission and a significant increase in its support of older adults through home- and community-based services delivered beyond its senior living campuses, according to the company.

“For 55 years, ‘Goodwin House’ has been our name and the brand by which we have grown our mission to support, honor and uplift the lives of older adults and those who care for them,” says Rob Liebreich, Goodwin Living president and CEO. “As we are called to serve more older adults in senior living communities, in their own homes and elsewhere, we are grateful to be able to grow forward with a new brand name that is about the way older adults live, thrive and find purpose.”

In 1967, Goodwin Living (then Goodwin House) opened its doors at Goodwin House Alexandria to serve older adults with its first life plan community. Today, Goodwin Living has grown to serve more than 2,300 older adults daily in the Capitol Region, with nearly 1,100 residents in senior living communities and 1,200 in home- and community-based services.