RALEIGH, N.C. — Katie Davis has joined myLifeSite, a company that develops digital tools for senior living providers and prospective residents.
Davis has previously held multiple executive roles with senior living providers and vendors, including that of chief operating officer at a regional continuing care retirement community company. Davis also founded CarePods, an in-home senior living model that she sold to a post-acute primary care provider. In her new role as senior advisor, Davis will focus on growth, product strategy and new market development.
myLifeSite offers decision-making modules for consumers, as well as individual prospect financial assessments, on-site marketing presentations, a library of educational financial content for providers and an online directory of communities.
“Our mission is to make the decision-making process more efficient, transparent and data-driven,” says Brad Breeding, co-founder and managing partner of the company. “By resolving financial anxiety through individualized assessment tools and education, we help shorten sales cycles and expand access for older adults who might otherwise delay or abandon their search.”