LCS promotes Chris Bird to President

by Jeff Shaw

DES MOINES, Iowa — LCS, the nation’s third largest senior living provider, has promoted Chris Bird from executive vice president and chief operating officer to president.

He will continue to serve in his existing roles at the company following the promotion. Bird will be responsible for leading the company’s operating activities and working with senior management to drive performance and earnings across all business lines.

“This is a well-deserved promotion for one of the industry’s most respected leaders,” said Joel Nelson, LCS’ CEO. “Chris has dedicated his career to senior living and proven his ability to lead the LCS family of companies forward.”

Bird has over 25 years of experience in operations and marketing, new business development, fostering capital partner relationships, and leadership of both life plan and rental communities across the country.

Bird joined LCS in 2018 to lead the company’s rental division. In 2020, he was promoted to chief operating officer to oversee Life Care Services, CPS, asset management and onboarding operations. His experience led the rental company to record profitability, played a critical role in the company’s new business development, helped with ongoing succession planning and drove improvements in employee and resident engagement scores each year.

Bird’s promotion has also created new leadership opportunity at LCS. The company is actively recruiting to fill a new position to oversee each of its senior living management portfolios and health services.

Bird is a current member of the LCS Board of Directors and has served as a member of the audit committee. He serves on the Argentum Advisory Council and the Argentum Chief Operating Officer Roundtable. He holds a bachelor’s degree in history from the University of Memphis, Tennessee.

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