Maxwell Group Appoints Cassandra Heath as Vice President of Sales Management

by Jeff Shaw

CHARLOTTE, N.C. — Maxwell Group Inc., a retirement management group based in Charlotte, N.C., has appointed Cassandra Heath as vice president of sales management. Maxwell Group is the parent company of Senior Living Communities, owner and operator of nine retirement communities in the Southeast and Midwest; Live Long Well Care, a private-duty care service provider for seniors; and Wellmore, a new line of healthcare and wellness retirement communities.

In her new role, Heath will help community lifestyle advisors and healthcare marketers implement sales processes to increase occupancy and strategically manage growth.

Most recently, Heath served as a community relations director with Five Star Senior Living and was previously with Hilton International and Marriott International.

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