SARASOTA, Fla. — LifeStar Living LLC, a Sarasota-based seniors housing operator, has announced it will officially launch on July 6.
Celebrity sports agent David Falk, who represented Michael Jordan and over 100 other players, founded the company. Falk hired Joel Anderson to lead it as managing principal.
Anderson most recently was CEO of Village On The Isle seniors housing community in Venice, Florida. He serves as the chair of LeadingAge Florida as well as an appointee to the Florida governor’s Continuing Care Advisory Council. His background includes over 20 years of executive management experience in senior living.
Falk invests in many non-sports-related businesses. LifeStar is being founded to manage his existing investments in seniors housing.
“Creating a first-class operating management company to oversee our existing properties is an important step to improving the quality of life for our residents as well as protecting the value of our properties for investors,” says Falk.