KNOXVILLE, Tenn., and DULUTH, Ga. — Georgia-based homebuilder Paran Homes has announced a partnership with Knoxville-based developer, owner and operator Solinity to develop seniors housing communities throughout the Southeast.
Paran Homes CEO Whit Marshall and Solinity CEO Josh Crisp will direct the partnership. Marshall has strong roots in the metro Atlanta area where he attended the University of Georgia and began his real estate career in land brokerage. He then became a partner in a real estate development firm where he was active in all areas of development including site acquisition, entitlement and financing.
“Our team is experienced in the development and home-building business, but we wanted to find the right partner to add a significant impact into the senior living sector,” says Marshall.
Solinity focuses specifically on intergenerational features in its developments. Crisp has more than 14 years of experience in development, construction and management of senior living communities across the southeast, where he has led multiple clients’ visions as his teams directed the design, build, opening and management.
The new projects will be co-developed and operated by Solinity, with each community having a focus on providing a more affordable housing option without sacrificing quality. The partnership plans to anchor developments in locations with shopping centers and other amenities that capture the appeal of the adult child.
The first community to be developed will be in Henry County, Georgia. The development team is currently designing a concept that includes independent living, with villas and apartment-style housing for active senior adults, as well as assisted living, memory care and multigenerational components like children’s daycare center.
“We are actively looking for additional sites to continue to meet the needs of aging adults and families as we expand upon the brand and the opportunity in the marketplace,” says Marshall.