GASTONIA, N.C. — Spectrum Consultants, a Gastonia-based advisor to senior living communities, has acquired Holleran Consulting, a community engagement research and consulting firm specializing in resident and employee surveys for senior living.
The goal of the acquisition is to diversify Spectrum’s services, according to the buyer.
“Holleran provides an avenue for us to develop strategic marketing and positioning for senior living communities based on feedback and the voice of residents and staff — the true essence of a community’s aspirational culture,” says Hoppy Sell, Spectrum’s president.
The Holleran suite of business intelligence products and the Holleran name will remain unchanged. Holleran will continue to have offices in Pennsylvania and Colorado. Michele Holleran will remain CEO for a three-year period of time and serve on Spectrum’s leadership team.
Spectrum has appointed Christine Fares Walley as president and project manager of Holleran. She will also serve on Spectrum’s leadership team. Before joining Spectrum, Walley was the director of marketing, sales and communications for Trinity Health PACE in Michigan.
The other two members of Spectrum’s leadership team are Greg Sellers, Spectrum partner and CFO/COO, and David Caudle, Spectrum’s executive creative director. Spectrum will continue to focus on its core business disciplines of strategic marketing, sales and creative services out of its two North Carolina offices in Gastonia and Winston-Salem.