BOSTON — Unidine Corp., a Boston-based culinary services company serving the seniors housing industry, has rebranded its senior living business to Unidine Lifestyles.
The name change followed market research and strategy sessions, and will “reflect who we are today and to symbolize our future,” Richard Schenkel, the company’s CEO and president, said in a letter.
“Unidine Lifestyles represents a comprehensive, all-encompassing approach to helping seniors live happier, healthier and more fulfilling lifestyles,” the letter continued. “This name change demonstrates our flexibility and desire to differentiate and expand our services and support. It also allows us to emphasize our business objective around changing the perception of senior living, and aligns with the transformation of the industry at large.”
The updates to branded materials will take approximately 90 days, according to the company.