MCLEAN, Va. — Sunrise Senior Living, a McLean-based senior living operator, has hired Marco Trecroce as chief technology officer (CTO).
With more than 25 years of global executive leadership experience, Trecroce’s breadth of functional expertise spans multiple industries including hospitality, travel, retail and professional services. Most recently he served as global chief information officer at The Four Seasons Hotels & Resorts.
Prior to Four Seasons, Trecroce held executive roles at Loblaw Cos. Limited, a retail and wholesale food retailer; Masterfile Corp., a business-to-business sales and advertising company; and Opodo Group Limited, a European online travel agency. He previously served in strategic operations roles for a number of travel and leisure companies, including Thomas Cook.
At Sunrise, Trecroce will oversee the development and evolution of the organization’s information technology platform with a focus on enhancing digital lead generation and the experience of prospective and current Sunrise families.