Watercrest Promotes Sheena Jeffries to Engagement Specialist in Memory Care Program

VERO BEACH, Fla. — Watercrest Senior Living Group has promoted Sheena Jeffries to the executive leadership team in a newly created role as engagement specialist.

Jeffries joined Watercrest in 2016 as a community memory care director. In her new role as engagement specialist, she will coach Watercrest’s memory care and programming teams, providing hands-on support and training. Additionally, she will act as an implementation expert in Watercrest’s new programming initiatives.

Watercrest, an owner-operator based in Vero Beach, is growing rapitdly, having recently held its 14thgroundbreaking in the last four years.

Jeffries is a trained therapeutic recreation specialist focused on adaptive methods and technology to improve the quality of life for individuals with Alzheimer’s and dementia.

Under the guidance of a renowned National Institutes of Health researcher, Jeffries led trial and analysis programs for Montessori methods within dementia care. On the Dementia Excellence Committee, she acted as employee advisor and dementia educator for senior care communities. She was featured in the 2010 Future Age Magazine for her “Learn and Create” fine arts program for individuals with memory impairment.