Webinar: Marketing Strategies for Senior Living Operators

by Sarah Daniels


The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics:

  • Managing sales and marketing efforts in the current environment
  • Lessons to implement in 2021 marketing plans
  • Survey results and insights for seniors housing operators

When it comes to humanizing messages and promoting positive views of the seniors housing industry, these four panelists have a wealth of experience and information. Each has faced down the challenge of connecting with target audiences, even as connection has become exceedingly difficult. Care packages, virtual tours, learning tools to teach new skills and more have formed a way to interact with potential clients and their loved ones.

Survey data forms the backbone of this discussion on how to appeal to a target audience that may have doubts regarding financial stability, connection and safety. What follows is a candid look at how the seniors housing industry must adapt and what it can offer best.

Tune in to hear experts strategize on promoting trust and transparency, competing with home care, connecting virtually and understanding survey data points to anticipate client needs. 

Contact [email protected] for a copy of the slides.


  • Valerie Whitman, LeadingResponse (moderator)
  • Elias Papasavvas, Second Act Financial Services
  • Cindy Young, National Church Residences
  • William Swearingen, Spectrum Retirement Communities

Webinar sponsor: LeadingResponse teams with professionals in the financial, legal, elective medical, senior living, estate planning and home services industries to scale their businesses. They do this by applying 25 years of proprietary data and client acquisition marketing experience in their target areas. 

To see past Seniors Housing Business webinars, click here. For more information on the seniors housing industry, subscribe to the weekly Seniors Housing Business newsletter or the bi-monthly magazine.

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