BLOOMFIELD, N.J. — Juniper Communities has appointed Ryan Bartell to the new position of senior sales director on its leadership team.
Juniper’s decision to create the position came out of a realization that while the company had a concentrated training track for marketing, it did not put the same focus into its sales training, coaching and mentoring. “This position will fill that gap,” says Cindy Longfellow, vice president of marketing and sales. “Ryan will be responsible for our Director of Community Relations (DCR) on-boarding, as well as mentoring, coaching, and even ad hoc on-site sales support when needed.”
Bartell was a DCR himself, serving two Juniper communities — Applewood Place and Lakewood Reserve. In that role he assisted families in relocating loved ones.
“Juniper was fortunate to adopt Ryan Bartell as part of a seniors housing acquisition in the Denver market,” says Longfellow. “Ryan came to us with a wealth of sales experience — both with respect to the sales process and sales support.”
Bartell has worked in seniors housing for 12 years in roles such as caregiver, med-tech, resident concierge, administrative assistant, sales associate and DCR.
Based in Bloomfield, Juniper Communities operates seniors housing properties in New Jersey, Florida, Pennsylvania and Colorado.