Arrow Senior Living Promotes Four to Corporate Management Team

by Jeff Shaw

ST. LOUIS — Arrow Senior Living, a St. Louis-based operator, has promoted Crystal Parrish, Nicole Rozsa, Gregory Dierlam and John McAninch to its management team.

Parrish has been promoted to managing director of wellness. In her new role, she will provide clinical oversight and support across Arrow communities. With more than a decade experience in healthcare and senior living, her previous assignments include clinical nursing instructor and corporate director of clinical care. Parrish joined Arrow in January 2021.

Rozsa has been promoted to managing director of marketing. In her new position, Rozsa will supervise marketing strategy over Arrow’s Ohio portfolio. She previously served as marketing director overseeing the company’s new development projects. Rozsa first joined Arrow in 2018 as a sales and marketing coordinator.

Dierlam has been promoted to managing director of marketing and will oversee strategy for the company’s growing Missouri portfolio. He first joined Arrow in 2016.

McAninch has been promoted to managing director of culinary operations. Under his new title, McAninch will oversee dining experience across Arrow communities. Having first joined Arrow in 2016, McAninch previously served as an executive director, marketing director and regional director of operations.

Arrow also appointed Michael Mayberry, Christine Serdinak, Gregory Schindler and Tammy Vaughn as executive directors of individual communities.

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