ORO VALLEY, Ariz. — Nonprofit owner/operator La Posada and architecture firm three: living architecture have unveiled plans for Nakoma Sky, a 268-unit independent living, assisted living and memory care community in Oro Valley, just north of Tucson.
Author
Jeff Shaw
IRVINE, CALIF. — HCP (NYSE: HCP), one of the largest healthcare real estate investment trusts in the United States, will spin off its HCR ManorCare portfolio of skilled nursing and assisted living assets into an independent, publicly traded REIT. The company’s board of directors approved the plan today.
Despite common wisdom that a more leads means more move-ins for seniors housing operators, recent research from marketing firm ProMatura Group and customer-relationship software company Sherpa shows this isn’t necessarily true. Instead, the research concludes, success is based on the amount of time and care spent with each lead.