Blueprint Negotiates Sale of Hollybrook Senior Living in Santa Ana, California

by Jeff Shaw

SANTA ANA, Calif. — Blueprint Healthcare Real Estate Advisors has negotiated the sale of Hollybrook Senior Living in the Orange County city of Santa Ana.

The community was operating with below-market-rate rents despite upgrades in 2011. Blueprint marketed the community’s value to incoming investors by highlighting the historical performance and the potential operational upside for a local owner-operator with regional focus. Blueprint further illustrated the community’s financial improvements through continued physical plant refresh efforts and raising new resident rates to market.

An owner-operator looking to exit its only seniors housing community sold the asset to a privately held owner-operator based out of Southern California. Further details on the transaction were not disclosed.

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