Amid the uncertainty of 2020, multifamily real estate portfolios as a whole outperformed expectations. However, seniors housing faced unique operational challenges during a pandemic that has been particularly devastating to older populations. The government-sponsored enterprises (GSEs), Fannie Mae and Freddie…
On Dec. 10, Seniors Housing Business hosted “The Future of Seniors Housing — The 2021 Outlook from a Capital Markets Perspective” webinar, a discussion on how lenders and investors are looking at seniors housing in 2021. Portfolio risk and activity,…
The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in…
In the Nov. 4 Seniors Housing Business webinar “Seniors Housing Middle Market Conundrum — Development Challenges in Today’s Environment,” panelists Craig Abbott and Mike Edwin of Health Dimensions Group weighed in on the challenges of developing products for the middle market. They describe…
In an Oct. 29 Seniors Housing Business webinar titled “Seniors Housing Market Valuation — Is the Pandemic a Disruption or Start of a Fundamental Shift?” panelists discussed where market valuations are headed, occupancy rates, and investor perceptions of the industry.…
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior…
In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly…
Last week Seniors Housing Business hosted a webinar entitled Seniors Housing Development Pushes Forward Hear From Operators with Projects and Pipelines in Place where experts panelists discussed how industry leaders are forging ahead with new ground-up construction projects as well as the…
Last week Seniors Housing Business hosted a webinar entitled “Market Valuation — How are Seniors Housing Valuations Weathering the Pandemic?” where five industry experts discussed cap rates, equity activity and debt availability in today’s market. What can seniors housing investors and developers expect…
On July 23, Seniors Housing Business hosted a panel discussion called “Tips for How Operators Can Thrive in the Evolving Seniors Living Market” where four seniors housing industry experts joined to talk about how they are addressing COVID-19 challenges, adapting and…
Industry leader Brenda Bacon, CEO of Brandywine Living and former Argentum Board Chair, offers expert insight into the industry-wide response to the COVID-19 health crisis and how senior living can apply those lessons going forward. Listen to Episode One of…
On June 30th, Seniors Housing Business hosted a webinar, “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” with our panel of experts. Because the panelists were unable to answer all the questions asked…
On June 30, Seniors Housing Business hosted a panel discussion called “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” Experts from the seniors housing industry joined to talk about what makes active adult/55+…
Seniors Housing Business hosted a panel discussion on June 3 entitled “Safeguarding Residents and Caregivers During COVID-19: Technologies that Prevent Infectious Disease Spread” where expert panelists addressed the importance of technology and creativity in keeping residents safe and connected, both…
On May 20, Seniors Housing Business hosted a panel discussion entitled “Navigating Marketing & Sales During the COVID-19 Pandemic & Beyond: Best Strategies & Tactics” where experts addressed how to keep residents safe and informed while maintaining and growing occupancy.…
On May 13, Seniors Housing Business hosted a panel discussion to explore the question: How will the coronavirus pandemic impact market valuation in the seniors housing sector? While there’s been a stock price rebound after REIT value plummeted at the…
During this unprecedented time, marketing and sales professionals must continue to connect and engage with prospects, both existing and new. This webinar features panelists discussing what COVID-19 has meant for the seniors housing sector and strategies for effective marketing despite…
If they haven’t already, it may be time for investors to reject the notion that seniors housing is a niche asset class. To meet surging demand for the properties brought on by the aging baby boomer population, sophisticated owners have…
Spurred by increased industry competition and opportunity from the long-awaited baby boomer arrival, seniors housing executives with operating experience are launching management companies. It’s a start-up wave occurring amidst a surge in construction. Owners and investors, looking for new approaches,…
The Federal Housing Finance Administration’s (FHFA) recent decision to maintain healthy multifamily purchase volumes for Fannie Mae and Freddie Mac calmed market uncertainties over capital availability for the remainder of 2019 and 2020, which had increased loan spreads by 30…
The NIC Fall Conference is known as the place where deals get done. About 80 percent of attendees either receive or deliver capital as a result of the meetings they participate in at the conference, according to the National Investment…
Taking on a development project for seniors housing can be daunting. With a wide variation of development processes and approaches used during the development process, it can be difficult to figure out where to start, let alone the path along…
Next week, the Center for Medicare and Medicaid Services (CMS) is scheduled to roll out a new reimbursement model that could significantly affect the cash flow and financial flexibility of skilled nursing facilities. Under the program, known as the Patient-Driven…
Coming out of the financial crisis, cash-out financing became a term that virtually no commercial real estate sponsor dared utter. Lenders and regulators took a dim view of the practice, which, as a product of lax underwriting standards that helped…
Even in an environment in which banks are slower to back construction loans and operating pressures abound, seniors housing developers are adding product to the market at an aggressive clip. The industry, fueled by favorable demographics and ready capital, has…
Labor shortages, rising interest rates and other challenges confronting seniors housing operators have failed to blunt the bullish outlook for industry growth. While the availability of debt and capital to fund that expansion has improved over the last several years,…
There’s no one way to market to prospective residents, drive occupancy and facilitate a smooth move-in process. Some seniors housing operators have in-house marketing teams that drive digital strategy, sales and move-ins. Others farm it out or enlist the help…