Monday, January 27, 2025
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Operations

Andréa Catizone and Debbie Howard
MassachusettsNewsOperations

Senior Living SMART Releases New Book on Best Marketing Practices to Boost Occupancy

by Channing Hamilton

PLYMOUTH, Mass. — Senior Living SMART (SLS) has released its newest resource for senior living professionals. The book is titled “SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy.”  The co-authors are industry experts Deborah Howard, CEO of SLS, and Andréa Catizone, president and COO of SLS, a full-service senior living marketing agency based in Plymouth. The book is billed as a comprehensive guide to mastering senior living marketing in a complex, ever-evolving landscape. Whether you’re a digital marketer, vice president of sales, or …

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Monark Grove Greystone in Birmingham, Alabama
AlabamaAssisted LivingIndependent LivingMemory CareNewsOperations

Atlas Senior Living Adds Two Alabama Communities to Management Portfolio

by Channing Hamilton

MADISON and BIRMINGHAM, Ala. — Atlas Senior Living has assumed management of two communities in northern Alabama: Monark Grove Madison in Madison and Monark Grove Greystone in Birmingham. KIRCO, a national commercial real estate development and investment firm based in Troy, Mich., built and owns the communities. KIRCO is also a partner with Atlas at the Legacy Reserve at Fritz Farm community in Lexington, Ky. “Our experience working together in Kentucky has set a high bar, and we look forward to continuing to redefine the senior living experience through our …

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Safer Senior Living transition as panelists talk about FCC regulations and telephone systems
Active AdultAffordable HousingCCRCFeaturesIndependent LivingIndustry ContentMemory CareOperationsTechnologyVideosWebinars

Webinar: Safer Senior Living — Next-Gen Emergency Response Solutions

by Sarah Daniels

The Sept. 26 webinar “Safer Senior Living — Next-Gen Emergency Response Solutions,” sponsored by Kings III Emergency Communications, covered many aspects of managing risk within seniors housing communities. This brief discussion highlighted new emergency communication technology, the challenges of traditional phone lines due to the 10-72A1 order from the Federal Communications Commission (FCC), as well as best practices for code compliance. The panelists also broke down the benefits of cellular technology over voice over internet protocol (VoIP) systems, services for high-risk areas, two-way communication services and video monitoring in elevators. …

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FeaturesGeorgiaNewsOperations

Technology Can Complement — But Never Replace — The Human Touch in Seniors Housing Communities, Say InterFace Panelists

by Channing Hamilton

ATLANTA — Though the older population is often seen as removed from modern technology, tech products offer great promise to the seniors housing sector. Participants in the “Technology Revolution: Enhancing Resident Care and Operational Cost Effectiveness” panel at the InterFace Seniors Housing Southeast conference held recently in Atlanta all agreed on this point. Importantly though, the panel — which was moderated by Mark Petty, vice president of corporate accounts with ICON — also highlighted the fact that seniors housing is an industry rooted in human interaction. Given this fact, the …

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DevelopmentFeaturesNewsOperationsWashington, D.C

Exclusive NIC Conference Coverage: Operators Share Their Strategies, Show Ingenuity in Serving the Middle Market for Seniors

by Channing Hamilton

WASHINGTON, D.C. — Jon Fletcher of Senior Housing Partners, the development arm of Roseville, Minnesota-based Presbyterian Homes & Services, offers this advice to developers undertaking a middle-market project: set aside your ego, focus on what the residents need, and avoid the temptation to provide a variety of “fringe luxury amenities.” Not every community needs two to four restaurants, for example. “The reality is that it’s just not going to work in a middle-market space. Residents obviously still need to be treated with respect and have an amazing life enrichment experience, …

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Caroline Clapp, senior principal, NIC
Active AdultFeaturesInvestmentNewsOperationsWashington, D.C

Exclusive NIC Conference Coverage: High Occupancies Help Make Active Adult the Belle of the Ball

by Channing Hamilton

WASHINGTON, D.C. — A key performance metric helps explain why the active adult segment of seniors housing remains an investment darling. Among the nearly 800 properties and more than 116,000 units tracked nationally by NIC MAP Vision, the occupancy rate is 93 percent. By comparison, the occupancy rate for seniors housing properties (independent and assisted living) is in the high 80s. What makes that 93 percent occupancy even more significant is that it includes active adult properties that either recently opened or are in lease-up mode.  “If you look at properties that …

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New JerseyNewsOperationsPeople

Distinctive Living Appoints Timothy J. Ford as General Counsel, Chief Human Resources Officer

by Channing Hamilton

FREEHOLD, N.J. — Distinctive Living, a “boutique” seniors housing management and development firm, has appointed Timothy J. Ford as general counsel and chief human resources officer. In his new role, which became effective May 1, Ford is responsible for overseeing legal matters and human resources functions across Distinctive Living’s portfolio of communities, ensuring compliance with regulations and supporting the company’s mission of providing high-quality care to its residents. Recently elected to the New Jersey Assisted Living Council Board of Directors, Ford brings almost two decades of extensive legal expertise in senior care, …

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AcquisitionsActive AdultAssisted LivingCCRCDevelopmentFeaturesFinanceIndependent LivingIndustry ContentInvestmentMemory CareOperations

Tempo of Deal Velocity Increases as Industry Enters Homestretch of 2024

by Channing Hamilton

By Matt Valley Following a quiet end-of-summer period on the dealmaking front — “quieter than it has been for years with the exception of the pandemic” — Sabra Health Care REIT Chief Investment Officer Talya Nevo-Hacohen encountered a flurry of transaction activity in late August and early September.  “It’s been gangbusters, and what we’re seeing is primarily seniors housing assets (independent living and assisted living) coming to market,” said the veteran REIT executive who participated in the webinar Seniors Housing Business hosted on Sept. 5, titled “Creating Value in Seniors Housing — …

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The Retreat at Carrollton in Carrollton
AcquisitionsAssisted LivingNewsOperationsTexas

12 Oaks Senior Living Expands Management Portfolio with Retreat at Carrollton in Metro Dallas

by Channing Hamilton

CARROLLTON, Texas — 12 Oaks Senior Living has expanded its management portfolio with the addition of The Retreat at Carrollton, an assisted living community in Carrollton, located approximately 20 miles northwest of Dallas.  The 122-unit property opened early this year. A private equity group based in Dallas selected 12 Oaks to operate The Retreat at Carrollton. As part of this partnership, 12 Oaks will focus on optimizing operations, lease-up, enhancing resident experiences and achieving the owner’s business goals. The management team at 12 Oaks emphasizes the importance of resident-centered care, innovative …

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Discovery Village at the West End in Richmond, Va.
FeaturesFinanceFrom The MagazineOperations

Expect Liquidity Issues to Persist into 2025, Says InterFace Panel

by Jeff Shaw

By Matt Valley As a bridge lender across the full spectrum of seniors housing, Live Oak Bank has been able to capitalize on the limited liquidity in today’s market that has resulted in stalled transactions and refinancing challenges in this niche property sector.  “Trust me, I have a certain advantage right now with the lack of lenders [active in the space], and I enjoy that because it enables me to be very strategic on relationships and the people that I choose to partner with and grow. But having liquidity back …

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