As more and more traditional seniors housing developers dip their toes into active adult, one of the challenges is understanding how this newest segment is both similar and different from independent living, assisted living and memory care. Perhaps most importantly, while all segments target seniors, it could be argued that the customer base is completely different. “With traditional seniors housing, about 70 to 80 percent of the initial search comes from an adult child, not the potential resident — typically a female, maybe an adult daughter or granddaughter,” said Julie …
