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Pennrose Hires Tom Anderson as Senior Vice President of Development

by Jeff Shaw

PHILADELPHIA — Pennrose, a developer based in Philadelphia, has hired Tom Anderson to its executive development team as senior vice president of development. Anderson will lead Pennrose’s strategic expansion into the Midwest and Mountain regions. In addition to providing leadership for an expanding development team, he will also provide executive representation of Pennrose among industry organizations and associations, financial partners, design and construction partners, housing authorities, and state agencies. Prior to Pennrose, Anderson spent six years as managing director of Cohen-Esrey Development Group, an affordable housing developer. In this role, …

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FinanceNewsPeople

Oxford Finance Hires Kevin Harbour to Healthcare Services Team

by Jeff Shaw

ALEXANDRIA, Va. — Oxford Finance LLC, a specialty finance firm based in Alexandria, has hired Kevin Harbour to its healthcare services real estate and asset-based lending team. As managing director, Harbour will be responsible for continuing the firm’s real estate bridge lending programs; developing new financial offerings, including structured equity and acquisition lines of credit for qualified healthcare companies; expanding Oxford’s asset-based lending platform in all healthcare sectors; and managing the firm’s associated business development and underwriting teams. Harbour brings 18 years of healthcare lending experience to Oxford. He spent …

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Proveer Senior Living Hires Steven Crittenden as Chief Administration Officer

by Jeff Shaw

MCKINNEY, Texas — Proveer Senior Living has hired Steven Crittenden as chief administration officer. Crittenden will be responsible for project evaluations, as well as coordination of the financial activities for acquisitions, new developments and turnaround opportunities in support of daily operations. He has a background in finance and commercial real estate accounting, focusing on financial modeling and data analytics. Prior to joining Proveer, Crittenden managed a seniors housing portfolio as director of financial planning and analysis. Additionally, he held the chief financial officer role for a senior living management company …

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CaliforniaIndependent LivingNewsOperationsPeople

Koelsch Communities Hires Executive Director at The Park at Laguna Springs in Elk Grove, California

by Jeff Shaw

ELK GROVE, Calif. — Koelsch Communities has named Irene Charnell as executive director of The Park at Laguna Springs, a 129-unit independent living community in the Sacramento suburb of Elk Grove. Charnell brings more than 15 years of senior living experience to the community. She started as an active living director at a retirement community and has held a variety of positions within the industry including activity director, director of resident services and marketing director, and previously served as executive director of another community in California. Koelsch also hired Terrie …

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Active AdultAssisted LivingIndustry ContentMemory CarePeopleSkilled NursingVideosWebinars

Webinar: Invigorating the Seniors Housing Workforce

by Sarah Daniels

  In a July 22 Seniors Housing Business webinar titled “Invigorating the Seniors Housing Workforce: Strategies to Inspire, Engage, and Retain Talent,” panelists discussed challenges in finding and motivating employees in the senior living industry. Seniors housing communities struggled to find staff prior to COVID-19, but a combination of factors is currently exacerbating the difficulties in communities. These components include competing opportunities, government unemployment programs and safety concerns related to the pandemic. Lisa Lacy, Discovery Senior Living, explains “We are competing with organizations that we didn’t typically compete with. It’s not …

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Maxwell Group Promotes Blair Quasnitschka to Vice President of Operations

by Jeff Shaw

CHARLOTTE, N.C. — Maxwell Group Inc., the Charlotte-based parent company of Senior Living Communities, Wellmore and Live Long Well Care, has promoted Blair Quasnitschka from executive director to the company’s vice president of operations. Quasnitschka will oversee, train and mentor executive directors and executive teams in Connecticut, Indiana, North Carolina and inland South Carolina. He joined the company in 2017 as the executive director at Evergreen Woods, a Maxwell Group property in North Branford, Connecticut. Prior to joining Maxwell Group/Senior Living Communities, he graduated from Springfield College with a bachelor’s …

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Watercrest Senior Living Group Hires Shannan Rhodes as Sales Specialist

by Jeff Shaw

VERO BEACH, Fla. — Watercrest Senior Living Group, a Vero Beach-based owner-operator, has hired Shannan Rhodes as sales specialist, supporting sales and marketing leadership for the seniors housing communities in Watercrest’s portfolio. As sales specialist for Watercrest, Rhodes utilizes her expertise in marketing strategy, partnership development and census management to drive the communities’ sales efforts and ensure successful openings for new Watercrest communities. Rhodes entered the senior living industry more than 20 years ago as community development director at an assisted living community in Tennessee. She advanced into census development …

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Cadence Living Hires Caitlin Van Der Schaaf as Regional Vice President of Operations for the Northwest Region

by Jeff Shaw

SCOTTSDALE, Ariz. — Cadence Living has hired Caitlin Van der Schaaf as vice president of operations for the Northwest region. Van der Schaaf will have principal responsibility over operations of the Cadence Living managed communities in the Pacific Northwest. Van der Schaaf has been in senior living for over 20 years, starting in the industry as a server and caregiver and working her way up the ranks to executive director and regional vice president of operations. Before Joining Cadence, she served in a regional operations role with Frontier Management. She …

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NewsPeopleTechnology

Digital Marketing Platform G5 Hires Steve Wright as Sales Director for Senior Living

by Jeff Shaw

BEND, Ore. — G5, a Bend-based digital marketing software and services platform for senior living communities, has hired Steve Wright as sales director for senior living. “Steve’s experience with senior living providers in both the nonprofit and for-profit space is a huge asset to G5,” says Doug Johnson, chief revenue officer. “He’s a well-respected industry veteran who understands the true digital marketing needs of our senior living customers.” Wright has spent the last 30 years in the seniors housing space, both as a provider and consultant to owners and operators. …

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FinanceNewsPeople

VIUM Capital Hires NCAL Executive Director Scott Tittle

by Jeff Shaw

COLUMBUS, Ohio — VIUM Capital, a Columbus-based capital provider for seniors housing, has hired Scott Tittle as a managing director and the firm’s first head of government relations and external affairs. Tittle was most recently an executive director with The National Center for Assisted Living (NCAL), a position he served for six years. He will start in his new position on Sep. 7. A licensed attorney, Tittle brings over 15 years of experience guiding assisted living and skilled nursing operators with their regulatory, reimbursement and advocacy needs. Prior to his …

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