NEW YORK CITY — A Place for Mom Inc. (APFM), a New York-based seniors housing referral company, has designed a virtual tour app with the goal of helping families and the senior living industry. The app delivers a platform for seniors and families to schedule and participate in live community tours, creating a digital experience. While the program was released to meet current needs during the coronavirus pandemic, APFM hopes it can be a permanent solution for the industry in the long term. “COVID-19 drove a digital revolution overnight and …
Technology
CHARLOTTE, N.C. — Caring.com, a senior living referral and review service has acquired SeniorHousingNet.com, a senior living and active adult lifestyle website that was formerly part of the realtor.com network. In addition to active adult properties, SeniorHousingNet.com includes information and directory listings for senior living, in-home care, adult day care, respite care and skilled nursing. “Acquiring SeniorHousingNet.com enables us to expand digital marketing opportunities for our partner network of senior living communities and in-home care agencies, as well as SeniorHousingNet.com’s current advertisers,” says Caring.com CEO Jim Rosenthal.
ATLANTA — WelcomeHome Software, an Atlanta-based tech company, has launched a new customer relationship management (CRM) product targeting the seniors housing industry. Development of the product took two years, and senior living experts were brought in to drive the process. Vitality Senior Living in Brentwood, Tennessee, was one of the first companies to pilot the software. “When we set out to build WelcomeHome, our mission was to make the lives of sales and marketing teams easier while improving the economics and operation of their communities,” says John Lariccia, WelcomeHome’s co-founder …
ANNAPOLIS, Md. — The National Investment Center for Seniors Housing & Care (NIC), an Annapolis-based nonprofit data firm serving the seniors housing industry, has unveiled a new set of data and analytics offerings dealing with the COVID-19 pandemic. The information is available to the public, at no cost, at the COVID-19 Resource Center on NIC’s website. The new offerings include Executive Survey Insights, a weekly “pulse” of the industry from hundreds of operators; faster turnaround on NIC MAP information; a Leadership Huddle webinar series; free access to NIC’s braindate video …
Organic social media content is more important than ever during COVID-19 pandemic for residents and prospects. By Greg Eves, United Group of Companies Independent living is a lifestyle choice for seniors. Whether prospective residents are looking to downsize their home, escape the burdens of homeownership, broaden their social life or move closer to their adult children and grandchildren, it’s crucial for property management companies to understand that they’re selling more than just a place to live. They’re selling a unique lifestyle. For years, property management companies have turned to social …
How you can help staff streamline external communication efforts during COVID-19. By Michael Eidsaune, CEO, Carely It’s been more than five weeks since family members have been able to visit their loved ones in senior living facilities due to coronavirus, creating a sense of helplessness and worry among spouses, children and other loved ones. Quality relationships are just as important as quality care, but fielding phone calls from each member of the family not only takes precious time, but also takes time away from the residents themselves. It’s a hard …
LOS ANGELES — WorkTaps , a mobile employee referral solution for the hourly and deskless workforces, will offer its hiring software to businesses at no cost in response to the COVID-19 crisis. The Los Angeles-based company will offer its service for free through Aug. 15 to help fill recruiting pipelines and find jobs for workers displaced by the crisis, such as hotel, restaurant and retail employees. “With U.S. unemployment claims currently at a record 16 million and projected to increase dramatically, we’re furthering our mission to quickly connect and create …
LTC, Juniper Launch Free Digital Resources for Seniors Separated from Families During Pandemic
by Jeff Shaw
LTC Properties, a major seniors housing REIT, and Juniper Communities, a seniors housing owner-operator, have launched Virtual Connections, a website to help seniors connect with family while under lockdown for the COVID-19 pandemic. During the outbreak, seniors housing communities across the country have implemented “no visitor” policies, as well as social distancing for those who are in the communities. The goal of the website is to offer free resources to keep residents social and entertained during these unprecedented measures. “The site offers hundreds of digital resources including activities, games, reading …
As the COVID-19 pandemic upends just about every aspect of life, senior living communities are retooling their marketing strategies. Instead of letting up on sales efforts, communities are finding new ways to communicate supportive messages to prospects while reinforcing their brands with a positive twist. “We recognize the sensitivity around sales and marketing at this time,” said Valerie Whitman, vice president of senior living for LeadingResponse, a Tampa-based customer acquisition service. “We can show the world what we can do for seniors and their families. This is an opportunity for …
CHARLOTTE, N.C. — Caring.com, a senior care referral service and review site based in Charlotte, has acquired SeniorAdvice.com. The SeniorAdvice website includes a directory of senior living communities and senior care options with consumer reviews and a SeniorScore index — a tool using local data to grade the senior-friendliness of U.S. cities and areas. Caring.com claims to be home to one of the largest senior living and senior care directories in the United States — with tens of thousands of business profiles, about 250,000 consumer reviews and a referral phone …