As the COVID-19 pandemic upends just about every aspect of life, senior living communities are retooling their marketing strategies. Instead of letting up on sales efforts, communities are finding new ways to communicate supportive messages to prospects while reinforcing their brands with a positive twist. “We recognize the sensitivity around sales and marketing at this time,” said Valerie Whitman, vice president of senior living for LeadingResponse, a Tampa-based customer acquisition service. “We can show the world what we can do for seniors and their families. This is an opportunity for …
Technology
CHARLOTTE, N.C. — Caring.com, a senior care referral service and review site based in Charlotte, has acquired SeniorAdvice.com. The SeniorAdvice website includes a directory of senior living communities and senior care options with consumer reviews and a SeniorScore index — a tool using local data to grade the senior-friendliness of U.S. cities and areas. Caring.com claims to be home to one of the largest senior living and senior care directories in the United States — with tens of thousands of business profiles, about 250,000 consumer reviews and a referral phone …
Independence, technology and affordability hold the keys to winning them over. By Dean Maddalena, President, StudioSIX5 What do boomers want? It’s the question on everyone’s mind as we near the entry of the first baby boomers into senior living. Approximately 10,000 baby boomers turn 65 each day, and with them comes a shift in the industry to meet expectations. There has been a massive shake-up in senior living looking toward what’s next. But in an industry obsessed with innovation, where are we still missing the mark? Aging in place Boomers’ …
Considering interoperability can boost a facility’s bottom line. By Danielle Myers, general manager, Status Solutions Operating a senior living facility is a huge undertaking. The endeavor to improve residents’ quality of life, while also maintaining a work environment that keeps both staff and residents happy and safe each day, can be both stressful and costly. This burden can weigh down the whole community, which is why it’s important that senior living facility operators maximize all of their current investments. The majority of senior living facilities utilize a variety of technology …
New technologies can help residents, care providers and families alike. By Fahad Aziz, co-founder and CTO, Caremerge Navigating the transition to senior living isn’t only daunting for incoming residents. Over the next 15 years, the population of Americans over the age of 65 will nearly double. That means millions more family members, healthcare providers and assisted living staff will have to figure out how to best care for the next generation of older adults. The good news is that technology is making this shift easier than ever. But if there’s …
CLEVELAND — OnShift, an HR software provider for post-acute care and senior living, has added Addison Grimes as senior vice president of engineering and Jim Alland as chief sales officer. Grimes is a tenured technology executive. His nearly 30 years of experience in technology leadership roles covers applicant tracking, onboarding, performance management, employee engagement, team and individual assessments, succession planning, learning management systems and human resources systems. Grimes has held senior leadership positions at Monster, Kenexa and Assure Software. Most recently, he served as chief technology officer at ScheduleSoft Corp., …
Spurred by increased industry competition and opportunity from the long-awaited baby boomer arrival, seniors housing executives with operating experience are launching management companies. It’s a start-up wave occurring amidst a surge in construction. Owners and investors, looking for new approaches, are eager to partner with new firms run by experienced managers to quickly fill new projects and boost occupancy at old ones. At the same time, multifamily developers sense an opportunity and are creating new divisions headed by seniors housing pros ready to tweak old formulas to attract younger retirees. …