Discovery Senior Living Realigns Flagship Portfolio, Names Cindy Crowley as National Brand Manager

by Jeff Shaw

BONITA SPRINGS, Fla. — Discovery Senior Living has completed a strategic realignment of its Discovery Village portfolio and announced the appointment of Cindy Crowley as national brand manager.

Crowley will focus on a collection of Discovery Village communities in Florida, most of which feature large independent living buildings with separate continuing care offerings on the shared campuses.

It’s the second national brand manager position established by Discovery, which designed the new role to better align leadership over common assets, enable future portfolio growth and efficiently allocate corporate resources to drive performance and solve portfolio- and community-specific challenges.

Crowley has served the Discovery organization since 2019, most recently as regional director of sales, where she helped engineer a COVID-era resurgence in the company’s original Aston Gardens portfolio. As national brand manager, Crowley will drive fiscal and operations strategies, as well as focused sales and marketing initiatives.

“Today marks an important step in the execution of our big-picture strategy, as we move to segment the larger Discovery Village portfolio into manageable groups in accordance with their size and available living options,” says Bill Sciortino, COO for Discovery Senior Living.

Based in Bonita Springs, Discovery Senior Living currently owns and operates a portfolio of 110 communities in 16 states.

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