SEATTLE — Seniors Better Together, a Seattle-based marketing company, has launched a co-op campaign designed to communicate the benefits of senior living in the era of COVID-19.
The campaign will include digital and television advertising, extensive social media marketing, an online pop-up store with branded merchandise, and an interactive website where seniors, family members and providers can share positive stories about their communities.
“Now more than ever it’s critical to convey the benefits of community living to seniors and their adult children,” says DeAnne Clune, Seniors Better Together managing director. “Many seniors are delaying a much-needed move to community living due to fears around the coronavirus. We created this campaign specifically to address those immediate concerns by shining a light onto the many positives of choosing a senior community right now.”
Seniors Better Together is a cooperative of senior living communities and sponsors that have come together to provide financial and in-kind support for the campaign.