Watercrest Hires James Brassard as Executive Director of Palm Bay Memory Care in Florida

PALM BAY, Fla. — Watercrest Senior Living Group has hired James Brassard as executive director of Palm Bay Memory Care, a 72-unit memory care community approximately 70 miles southeast of Orlando.

Brassard is experienced in senior living start-ups and turn-around communities and has received the FALA Sales and Marketing Director of the Year award.

A combat veteran who served in both Afghanistan and Iraq, Brassard received his M.B.A. from Gulf Coast University and continues to serve his local community as a college professor.