VERO BEACH, Fla. — Watercrest Senior Living Group, a Vero Beach-based operator, has hired sales trainer Michael Marlow to its executive leadership team as vice president of sales education.
Marlow will establish sales training and implementation to maximize lead management and referral development for all communities operated by Watercrest Senior Living.
Marlow brings nearly 30 years of experience in senior living sales and marketing, including the training, management, tracking and launch of strategic sales programs across national markets. He most recently served as national sales engagement manager for the industry’s second-largest provider of senior living rental communities.
Marlow is a published author and international speaker in multiple venues, including LeadingAge sessions, state affiliates of Argentum and national healthcare conferences. The online version of his sales training program was awarded the Assisted Living Federation of America’s “Best of the Best” award in 2012.