SEBASTIAN, Fla. — Watercrest Senior Living Group has promoted James Brassard to executive director of Pelican Landing Assisted Living and Memory Care in Sebastian. The former executive director, Michelle Miller, was recently promoted to regional director of clinical operations.
Brassard joined the Watercrest family in 2019 as director of sales at Palm Bay Memory Care, and was later promoted to executive director there.
Brassard has extensive expertise in senior living start-ups and turn-around communities. A recipient of the FALA Sales and Marketing Director of the Year award, he has multi-site experience and developed new communities.
Brassard is a combat veteran who served in both Afghanistan and Iraq. He received his MBA from Gulf Coast University and continues to serve his local community as a college professor.