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ATLANTA — WelcomeHome Software, an Atlanta-based tech company, has launched a new customer relationship management (CRM) product targeting the seniors housing industry.
Development of the product took two years, and senior living experts were brought in to drive the process. Vitality Senior Living in Brentwood, Tennessee, was one of the first companies to pilot the software.
“When we set out to build WelcomeHome, our mission was to make the lives of sales and marketing teams easier while improving the economics and operation of their communities,” says John Lariccia, WelcomeHome’s co-founder and CEO.