Arrow Senior Living Announces Promotions, Executive Leadership Expansion

by Jeff Shaw

ST. CHARLES, Mo. — Arrow Senior Living, a St. Charles-based operator, has announced 21 promotions in 2021, growing in nearly every department and expanding its executive leadership team.

Among those shifting to more senior roles are six executive-level promotions.

Cassie Tweten has been appointed as Arrow’s chief sales officer. She joined Arrow in 2010 and has been an integral part of developing and executing sales strategies throughout her tenure.

Justin Ladd was named vice president of operations. Under his new title, Ladd will lead Arrow’s team of regional directors and streamline efficiencies across all service areas.

Rob Cain joined Arrow as regional director of operations in 2017. Under his new title as vice president of compliance, he is responsible for risk management and ensuring regulatory standards are being met.

Hollie Walker was named vice president of marketing. Over her 20 year career, she has worked on major marketing campaigns with international brands. In her new role, she will oversee Arrow’s marketing and branding strategies.

Arrow promoted Julie Mills to vice president of integration. She joined Arrow Senior Living in 2014 as a project director. Among her new responsibilities, Mills will drive innovation by integrating data to ensure system efficiency.

Kayla Barlow was promoted to vice president of resident experience. In her new role, Barlow will be responsible for enhancing programming to ensure Arrow’s 30 communities maintain their status as a great place to work and live.

Arrow Senior Living also welcomed new executive directors Benjamin Massaro, Joshua Berger and Eric Aston to the company’s growing Ohio portfolio.

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