Active Adult

As more and more traditional seniors housing developers dip their toes into active adult, one of the challenges is understanding how this newest segment is both similar and different from independent living, assisted living and memory care. Perhaps most importantly, while all segments target seniors, it could be argued that the customer base is completely different. “With traditional seniors housing, about 70 to 80 percent of the initial search comes from an adult child, not the potential resident — typically a female, maybe an adult daughter or granddaughter,” said Julie …

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  What can traditional seniors housing operators learn from successes in the active adult community segment, especially when it comes to generating interest and inquiries? How can active adult communities improve their own marketings strategies? These were the questions that Seniors Housing Business‘ latest webinar “Seniors Housing — Lead Generation Lessons from Active Adult Communities” sought to answer on Oct. 6. This webinar, sponsored by LeadingResponse, covered the following topics and more when it comes to best practices for marketing in the senior living space: Julie Podewitz, Vitality Living, explains …

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  On Sept. 28, Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook — Fundamental Marketplace Drivers in Today’s Environment“. Seniors housing experts spoke candidly about factors like labor shortages and the spread of the Delta variant impacting seniors housing valuations and the industry’s struggle to return to pre-pandemic transaction volumes. As the year has progressed, how has the outlook changed for seniors housing professionals to take into account market trends and the activity of buyers and sellers? How are cap rates and cash flow influencing …

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NOBLESVILLE, Ind. — Capitol Seniors Housing has broken ground on The Outlook at Hamilton Town Center, an active adult community in Noblesville, a suburb of Indianapolis. The 145,000-square-foot, four-story community is reserved for those age 55 and older and will offer 164 units. The property is adjacent to Hamilton Town Center, an outdoor shopping, dining and entertainment destination. The community will also be within walking distance of a recently announced, 274-acre, master-planned development known as Hyde Park, which will include a mix of retail, restaurants, office space and 162 acres …

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  On Sept. 22, Seniors Housing Business and sponsor ecobee hosted the webinar “Seniors Housing: Using Technology to Reduce Operational Costs & Enhance the Resident Experience.” With the need to reduce energy use and protect employee time (while limiting unnecessary interactions with residents), making technology a part of senior living communities has never been more important. Smart thermostats offer a wide variety of benefits, especially for communities trying to improve their NOI. Thermostat solutions can mean less unplanned contact for staff and more control for residents, as well as energy and …

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BEAUMONT, Texas — The City of Beaumont Housing Authority, in partnership with Brinshore Development, has selected Cadence McShane Construction Co. to build Century Heights, an active adult community in Beaumont, located near the Louisiana border east of Houston. The property will feature 200 units on a 6.8 acre plot.The four-story low-rise will feature four different unit configurations, varying between one- and two-bedroom apartments. Steinberg Dickey Collaborative is serving as project architect. Completion of the project is slated for the end of 2022.

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ARLINGTON and PLANO, Texas — JLL Capital Markets has arranged the sale of an active adult portfolio consisting of two newly built, age-restricted properties totaling 360 units located in the Dallas-Fort Worth MSA in Texas. JLL represented the seller, Kompass Kapital Management. Capitol Seniors Housing acquired the portfolio for an undisclosed price. The portfolio consists of The Orchards at Arlington Heights in Arlington and The Orchards at Market Plaza in Plano. The Orchards at Arlington Heights totals 256,611 square feet. The Orchards at Market Plaza totals 257,102 square feet. Each …

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FORT WORTH and DENTON, Texas — An affiliate of Livingston Street Capital has acquired a portfolio comprising two active adult communities totaling 402 units in the Dallas-Fort Worth area of Texas. The properties include a 162-unit community in Fort Worth, which the firm has rebranded as The Spring at Silverton, and a 240-unit community in Denton, which the firm has rebranded as Sunstone Village. These assets bring Livingston’s active adult and independent living portfolio to nearly 600 units in the Dallas-Fort Worth market and more than 1,500 units nationally, according …

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PORT ST. LUCIE, Fla. — Miami-based Origin Construction has unveiled plans for America Walks, an active adult rental community in Port St. Lucie spanning 60 acres and more than 400 residences. The project is expected to cost $75 million to develop and is slated for completion in the third quarter of 2023. Ohio-based America Walks is the developer for the gated community. America Walks will feature both a residential and recreational component, including two four-story apartment buildings with 115 units, as well as 300 villas in 60 buildings surrounding four lakes …

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BLACKLICK, Ohio — Homestead Senior Living has broken ground on Homestead Village, a 131-unit active adult community in Blacklick, approximately 10 miles east of Columbus. The property will span 122,275 square feet and is scheduled to open in October 2022. Development costs were estimated at $14.5 million, with Homestead Construction as the contractor. Homestead’s “active senior” designation is marketed toward people 55 and older, are just retired and do not require any form of assisted living. The average resident age is between 60 and 75.

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