Thursday, November 21, 2024
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Active AdultFeaturesNewsOperations

Effective Marketing is Key to Success in Active Adult Operations

by Jeff Shaw

DALLAS — The rental active adult segment of commercial real estate faces an array of unique challenges, largely caused by the greater public not being aware of or understanding the sector. For active adult operators, this means that powerful marketing strategies are the cornerstone of success because there is no organic customer growth. That’s the message of a group of operators who gathered at InterFace Active Adult, held April 18 at The Westin Las Colinas in Dallas. The executives participated in a panel titled “Operating Active Adult: What Works and …

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Active AdultFeaturesNews

CEO Panel: Active Adult Hits Adolescence as Baby Boomers Move In

by Jeff Shaw

DALLAS — The active adult subsector of seniors housing has officially emerged from its infancy as a commercial real estate market, but the specifics of the product type are still evolving as owners discover more and more about the incoming baby boomer residents. That was the message from CEOs in the sector, who spoke on a CEO panel titled, “Where the Active Adult Space Is Now, and What Comes Next?” at InterFace Active Adult, held April 18 at The Westin Las Colinas in Dallas. Panelists included Ben Burke, managing partner, …

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In Active Adult, Tenants Make the Community

by Jeff Shaw

DALLAS — In standard senior living, the selling points tend to be the care and amenities offered for an ailing parent. In active adult properties, though, it’s the tenants themselves that make the community a draw. That’s according to a panel of seniors living in age-restricted communities throughout metro Dallas. The residents were the highlight of the closing panel at InterFace Active Adult, held April 18 at The Westin Las Colinas in Dallas.  The panel was titled “Live Interview of Active Adult Residents: What Motivated Them to Move in?” All …

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Seniors Housing Occupancy Rises to 85.6 Percent in 11th Consecutive Quarterly Increase, Says NIC

by Jeff Shaw

ANNAPOLIS, Md. — The occupancy rate for private-pay seniors housing rose 50 basis points to 85.6 percent in the first quarter of 2024, according to data from NIC MAP Vision. It’s the 11th consecutive quarterly increase in occupancy as the industry continues to recover from impacts of the COVID-19 pandemic. The occupancy figure marks an increase of 780 basis points from the pandemic low of 77.8 percent in second-quarter 2021, but still just shy of the pre-pandemic mark of 87.1 percent in first-quarter 2020. NIC MAP Vision is a product …

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Patricia Toledo Technology Expectations EHRs
Assisted LivingCCRCContent PartnersFeaturesIndustry ContentMemory CareOperationsSkilled NursingTechnology

Evolution of Customer Needs, User Behavior Drive Future of Electronic Health Records

by Sarah Daniels

Consumer expectations of technology are evolving due to a generational shift. Today’s senior living and long-term care residents and their family members are becoming increasingly tech-savvy. Their adeptness with digital solutions continues to grow with new technology. Residents and their families’ use of these tools is expanding rapidly to include staying updated on health and activities, tracking medication, managing important documentation and overseeing finances. Electronic health records (EHRs) can assist in centralizing this information and can conform to the latest customer needs. Residents and their loved ones expect easy access …

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Ancillary Service Providers in Skilled Nursing Share Tips for Success, Pitfalls to Avoid 

by Jeff Shaw

DALLAS — If it’s a financial windfall they’re seeking by entering the ancillary services business, skilled nursing providers are joining the fray for the wrong reason and are setting themselves up for disappointment, say seasoned professionals. Instead, the successful players in the ancillary space are the ones who undertake a patient-centered approach — whether it’s the launch of a pharmacy or rehabilitation services firm or behavioral health facility — and map out a plan for taking their business to the next level. “The most important thing to think about is …

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Know What Your Consumers Want and Expect, Advise Active Adult Developers

by Jeff Shaw

DALLAS — The success or failure of an active adult community hinges on whether the operator can deliver on its valuation proposition, and tenants are willing to pay a premium if their lifestyle expectations are met. That’s one of the key takeaways from an active adult panel discussion that took place March 6 during the 2024 NIC Spring Conference at the Omni Dallas Hotel. Prospective tenants in this real estate niche are experienced, sophisticated consumers who know when they are being sold a bill of goods. They know if leasing …

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BBG Survey: Investors Expect Rising Rents, Flat Cap Rates in 2024

by Jeff Shaw

DALLAS — Looking forward to the rest of 2024, seniors housing investors expect capitalization rates to stay flat or compress, rents to rise faster and operating expenses to continue to increase. That’s according to a seniors housing investor survey by BBG, a Dallas-based commercial real estate services firm. Conducted in January 2024, the survey garnered insights from key players across the U.S. seniors housing market, including investors, developers, lenders and brokers. The methodology and number of respondents were not disclosed. Seniors housing property types analyzed in the survey include active …

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Groundbreaking Study Shows Seniors Housing Residents Live Longer Than Counterparts in Greater Community

by Jeff Shaw

DALLAS — Older adults who live in seniors housing communities live longer, receive more home health services and benefit from greater rehabilitative and preventive care in the two years following move-in than those who do not, according to new research conducted by NORC at the University of Chicago. The National Investment Center for Seniors Housing & Care (NIC), which commissioned the study, unveiled the findings Tuesday during a press briefing at the Omni Dallas Hotel, site of the 2024 NIC Spring Conference. The three-day event has attracted approximately 1,825 industry …

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Investors Are Ready to Switch to Acquisitions Mode, Say InterFace Panelists

by Jeff Shaw

LOS ANGELES — In 2023, particularly in the second half of the year, a combination of forces slowed property sales to a crawl in the seniors housing sector. Amy Sitzman, executive managing director of seniors housing and care at Blueprint Healthcare Real Estate Advisors, laid out the laundry list of challenges. “The bid-ask spread conversation really has everything to do with what’s gone on in the market the past year and a half,” she said. “It has been trying for everybody dealing with interest rate hikes, inflation, operations, staffing challenges, …

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