How can senior living communities make moving in more enticing? That’s the question that the latest Seniors Housing Business webinar sought to answer with the Aug. 24 presentation A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents sponsored by Conversion Logix. This hour-long discussion provided a mix of strategies and answers for the following questions and more: How do older adults view the move to senior living and why do they put it off? How can digital marketing strategies promote community living …
Independent Living
MADISON, Ala. — KIRCO has delivered and opened Madison Crossings, an independent living and memory care community in Madison, about 10 miles from downtown Huntsville. Phoenix Senior Living operates the community, which features an outdoor swimming pool, wellness center, dining experience, pub, beauty salon and spa, yoga studio, outdoor pickleball and bocce ball courts. Madison Crossings comprises 105 independent living apartments and 27 memory care residences. The property represents the 10th seniors housing facility in Alabama operating under the Phoenix Senior Living brand. KIRCO MANIX, a third-party construction services firm …
SCOTTSDALE, Ariz. — Revel Communities has completed construction of Revel Scottsdale and Revel Legacy, both independent living communities in Scottsdale. The properties are the 12th and 13th independent living communities the brand has opened since launching in 2018, and its first two in Arizona. Revel Scottsdale offers 157 units near the bustling shops and dining of Old Town Scottsdale, with rents starting at $3,695 per month. Revel Legacy offers 169 units among the mountain views of North Scottsdale with rents starting at $3,795 per month.
ST. PETERS, Mo. — IMPACT Strategies has completed interior renovations at The Watermark at St. Peters, an independent living facility in St. Peters, approximately 30 miles northwest of St. Louis. The three-story, 184-unit community sits on 13 acres The renovation of the interior of the building included refreshed spaces for the exercise room, activity room, indoor pool area, locker room, private theater, library and family room on the first floor as well as new carpet, specialty trim and paint throughout the corridors on all three floors. The project also involved …
Ziegler Arranges $71M Bond Financing for Shenandoah Valley Westminster-Canterbury in Winchester, Virginia
WINCHESTER, Va. — Ziegler has arranged $71 million in bond financing for Shenandoah Valley Westminster-Canterbury (SVWC), a continuing care retirement community (CCRC) in Winchester, approximately 75 miles west of Washington, D.C. SVWC was founded in 1982 and provides housing, healthcare and other services to nearly 400 residents on its 87-acre campus through the operation of 218 independent living units (164 apartments and 54 cottages), 48 assisted living units, 12 memory care units and 51 skilled nursing beds. SVWC is completing an independent living unit expansion project known as the Hackwoods, …
HILLSBORO, Ore. — CBRE National Senior Housing has arranged $33.1 million in financing for MorningStar of Hillsboro. The borrower is a joint venture between Artemis Real Estate Partners, MorningStar Senior Living and American Capital Group. Situated on a 1.35-acre parcel, the community comprises 142 independent living units. The property recently opened its doors. The operator is MorningStar. The property is less than a mile north of Kaiser Permanente Westside Medical Center, a 126-bed hospital that serves the greater Hillsboro and Beaverton suburbs. Additionally, half a mile north of the community …
HAMMOND, La. — Phoenix Senior Living (PSL) has completed an independent living at The Phoenix at Hammond in the New Orleans suburb of Hammond. PSL opened the community in 2021 with assisted living and memory care services available. PSL realized the town is underserved in the independent senior living space, so added 24 independent living apartments, which are now open. First Guaranty Bank is the lending partner for this project.
HOUSTON — Senior Living Investment Brokerage (SLIB) has arranged the sale of a 300-unit independent living community in Houston. The community is approximately 206,000 square feet in total and is situated on approximately 7.6 acres of land. The seller is an owner-operator that wanted to sell a non-core asset to focus on its senior living and skilled nursing assets. The buyer is a California-based real estate owner. The price was not disclosed. The buyer hired a third-party manager that operates several independent living communities in Texas. The property shares services …
HILLIARD, Ohio — True Connection Communities has opened Verena at Hilliard, an independent living community in Hilliard, a first-ring suburb of Columbus. Verena at Hilliard features luxury one- and two-bedroom residences. In addition to offering direct interior access to the Hilliard branch of the Columbus Metropolitan Library, the community’s amenities include a fitness and wellness center with yoga studio, pickleball and bocce ball courts, putting green, fishing pond, walking paths and an outdoor heated patio. True Connection Communities serves as the community’s operator. The number of units was not disclosed.
ANNA, Texas — JPI has partnered with the City of Anna to break ground on Parmore Anna Senior Living, a luxury independent living community in Anna, approximately 50 miles north of Dallas. The property will be the first of its kind in Anna and JPI’s second installment in its new line of senior developments. The Anna Housing Finance Corp. is also a partner on the project. The 150,000-square-foot community will span over nine acres and include 185 apartments. The project is scheduled for completion in 2023.