During this unprecedented time, marketing and sales professionals must continue to connect and engage with prospects, both existing and new. This webinar features panelists discussing what COVID-19 has meant for the seniors housing sector and strategies for effective marketing despite social distancing, shelter-in-place, and quarantine situations. Learn what alternate lead-generation options are available to continue to work toward 2020 sales and marketing goals. Hear what strategies industry peers are incorporating to manage through this time of uncertainty. Expert panelists weigh in with advice and helpful information about what industry professionals …
Webinars
Spurred by increased industry competition and opportunity from the long-awaited baby boomer arrival, seniors housing executives with operating experience are launching management companies. It’s a start-up wave occurring amidst a surge in construction. Owners and investors, looking for new approaches, are eager to partner with new firms run by experienced managers to quickly fill new projects and boost occupancy at old ones. At the same time, multifamily developers sense an opportunity and are creating new divisions headed by seniors housing pros ready to tweak old formulas to attract younger retirees. …
Taking on a development project for seniors housing can be daunting. With a wide variation of development processes and approaches used during the development process, it can be difficult to figure out where to start, let alone the path along the way. In this webinar, senior living development experts from Plante Moran Living Forward and Lantz-Boggio will share a case study of a two-day design charrette that allowed a senior living organization to save money and time during its due diligence process. Learn: Which parties should be brought to the …
Webinar: Seniors Housing Growth Strategies – Ground-Up Development, Acquisition or Repositioning
by Jaime Lackey
Even in an environment in which banks are slower to back construction loans and operating pressures abound, seniors housing developers are adding product to the market at an aggressive clip. The industry, fueled by favorable demographics and ready capital, has added over 20,000 new units over the last three years. Still, the most successful seniors housing companies are taking a more sober approach, picking their spots. For these proven players, developers and owner/operators who develop, there’s no one approach. Some pursue growth through ground-up construction; others through acquisition; still others …
Build Your Own Marketing Team or Farm it Out: Dissecting Best-In-Class Operator Occupancy Strategies
by Jeff Shaw
There’s no one way to market to prospective residents, drive occupancy and facilitate a smooth move-in process. Some seniors housing operators have in-house marketing teams that drive digital strategy, sales and move-ins. Others farm it out or enlist the help of third party referral services.
This webinar covers the 3 M’s — Marketing, Moving and Maintaining — the work that brings the right seniors in and keeps them in assisted living communities for the long term. Finding the right residents for a community is one of keys to success is one of the keys to a successful independent living, assisted living, memory care, skilled nursing or continuing care retirement community. But making sure the transition into seniors housing goes off without a hitch and the entire onboarding experience runs smoothly is just as important in …
Occupancy levels are a critical factor that keep seniors housing owners and operators up at night. Who’s moving in? Who’s moving out? Is there a pipeline of residents to keep the house full? How can we insure that independent living, assisted living, memory care, skilled nursing and continuing care retirement community operators can fill rooms?
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