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Industry Voices

Industry VoicesTechnology

The New Paradigm in Active Adult Marketing

by Jeff Shaw

By Pete Angus, United Group of Companies If you build it, they will come… You were thinking “Field of Dreams,” the classic baseball film where ghosts of the legends of baseball yesteryear come to play on Ray Kinsella’s field, right? Well in this case we’re actually referring to active adult communities of the early aughts, when the marketing approach was literally to build and wait for them to fill. For example, in 1999 my company opened the Beltrone Living Center, a 250-unit active adult community in Albany, N.Y. These were …

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Industry VoicesTechnology

Smart Technology Makes an Impact on Seniors

by Jeff Shaw

By Adrian Adriano, Xfinity Communities Over the past year, COVID-19 restrictions and social distancing requirements have accelerated the adoption of smart technologies by seniors looking to remain connected with their loved ones. In fact, according to data from a recent AARP survey, adults over 50 are adopting smartphones, wearables, home assistants and smart home technology at close to the same rate as adults who are 18 to 49 years old. Now that it’s over a year since the start of pandemic and the learning curve is behind them, will this group continue …

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Industry VoicesOperations

Planning Live Events Becomes a Post-Pandemic Challenge

by Jeff Shaw

By Mark Lawrence, Oakmont Assisted Living Residents of assisted living facilities across the nation are getting vaccinated in large numbers. Nearly 4.9 million residents and staff in long-term care have received at least one shot. With the vaccination rate increasing every day, residents are looking forward to participating in live events and going on field trips again. However, we can’t just restart old activities as if everything is back to normal. It is important that assisted living facilities prepare for events with safety in mind. Here are a few things …

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FeaturesIndustry VoicesTechnology

How to Harness Technology to Streamline Your Incident Reporting for Better Care and Compliance

by Jeff Shaw

By Fahad Aziz, Chief Technology Officer, Caremerge “Incidents” in assisted living and memory care communities aren’t always one-off falls. They can be key indicators of a developing health pattern or wider community risk. Late-night wandering could be an early sign of dementia; an upset stomach could be a symptom of food poisoning; a stumble in the bathroom could mean rooms need better accessibility design. That’s why reporting incidents promptly and thoroughly is essential for more effective and personalized care for older adults — not to mention it’s required by law. …

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DevelopmentIndustry Voices

Busting 4 Myths of Interior Design in Senior Living

by Jeff Shaw

Residents require spaces that are well finished, but take unique needs into consideration. By Melissa Banko There are plenty of misconceptions around interior design and even more so in the world of senior living design. As someone with 15 years of experience in this industry, I’m here to dispel some of the more pervasive myths I hear and drop a few tips along the way. Senior Living is Just Multifamily for Old People Let’s clear the air from the get-go. Multifamily, hospitality, and senior living design are three completely different …

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DevelopmentIndustry VoicesLegal Issues

How to Work with Cities on New Developments

by Jeff Shaw

Making a partner of your municipality can smooth over many challenges. By Chad Suitonu The hardest thing about senior living development is finding the right land. Many of the good spots are already taken and competition is fierce for the remaining.  But when you have found the sweet spot — that site that has the right demographic demand, limited competition, barriers to entry and a feasible price — you’ll likely still have some obstacles to overcome with the city to get your project built.  Not only must you ensure that …

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Industry Voices

The SHB Interview: Earl Parker, CEO, Commonwealth Senior Living

by Jeff Shaw

From hotels to dining services to chief executive, industry veteran now takes over the reins of a mid-sized, regional operator. By Jeff Shaw Earl Parker knows what it means to grow. In his tenure with three seniors housing operators, he’s seen it firsthand. At Kisco Senior Living, his introduction into the sector in 1995, the company expanded from two to 24 buildings while he served as regional vice president of operations. At Bell Senior Living, the company grew from eight to 22 properties in just two years during his tenure …

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FinanceIndustry Voices

Lender Q&A: Lenders Adapt to Tough Times

by Jeff Shaw

Although the pandemic tested the systems, many lenders actually provided more capital in 2020 than in previous years. Roundtable Participants: Mike Taylor, Senior Vice President, Head of Healthcare & Capital Markets, First Midwest Bank Sarah Duggan, Senior Director, Seniors Housing & Healthcare Lending, Synovus Lawrence Brin, Managing Director, Head of Healthcare Real Estate, MidCap Financial Services Eric Smith, CEO, Managing Partner, Locust Point Capital Ashish Shah, Managing Director, MONTICELLOAM LLC   By Jeff Shaw While COVID-19 has caused a wide variety of struggles for the seniors housing industry, capital has …

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Industry Voices

Question of the Month: Hurdles to Recovery

by Jeff Shaw

What hurdles does the industry still have to clear before we see occupancy and revenue rebound?   Show our resiliency By Valerie Whitman Vice President of Senior Living LeadingResponse We are a resilient industry. We need to always be sure we show that to the world. As we saw in the last year, our industry was constantly being portrayed as a place where COVID thrived. This information shook consumer confidence and further created misperceptions of truly how safe our communities are. Our hurdle and opportunity is to be transparent and …

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Industry Voices

Hotel Adaptive Reuse Projects Offer Middle-Market Solutions

by Jeff Shaw

As the senior population increases and construction costs continue to rise, redevelopment may become a key to success. By Todd Hudgins, Senior Vice President of Senior Living, ERDMAN While some developers can still execute on a low-cost basis in a middle-market demographic, it’s harder to make these projects pencil out. Coordination of the land cost, site preparation, design fees, construction budget and schedule must be in sync with each other to maintain a low-cost project. Consider the recent American Seniors Housing Special Issue Brief. It reports that construction costs continue to …

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