How can senior living communities make moving in more enticing? That’s the question that the latest Seniors Housing Business webinar sought to answer with the Aug. 24 presentation A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents sponsored by Conversion Logix. This hour-long discussion provided a mix of strategies and answers for the following questions and more: How do older adults view the move to senior living and why do they put it off? How can digital marketing strategies promote community living …
BOCA RATON, Fla. — Boca Raton-based Foundry Commercial has hired Zachary Strunk as vice president of operations for seniors housing. Strunk brings more than a decade of experience overseeing, leading and directing operations in skilled nursing, assisted living and memory care communities. Strunk joins Foundry from Balfour Senior Living in Colorado, where he worked for five years, most recently serving as senior director of operations. He was responsible for supporting the overall operations of the Balfour Senior Living portfolio while also ensuring that the services offered met or exceeded the …
WALTHAM, Mass. — EPOCH Senior Living, a Waltham-based operator, has hired Kerry LeBlanc as regional director of quality assurance for EPOCH Senior Living. LeBlanc will be responsible for providing clinical leadership and oversight to the wellness and operations teams in assisted living and memory care communities. She comes to EPOCH with 12 years of experience in senior living, most recently as a resident care director in the assisted living industry.
ATLANTA — Property managers rely on various tools and methods to boost occupancy at their seniors housing facilities. One common avenue is for operators to have reliable online lead generators that connect their sales teams to potential residents and their families. Digital platforms in the seniors housing space like A Place for Mom and Grow Your Occupancy are churning out such leads for sales teams, and operators are saying that it’s a double-edged sword because they are coming in at a rapid clip. “We love the leads but we have …
DES MOINES, Iowa — LCS, a Des Moines-based owner-operator, has promoted industry veteran Greg Williams to the role of senior director of operations management. In his new role, Williams will join the Life Care Services leadership team and will oversee multi-state operations for the company. Williams’ career with Life Care Services spans more than 24 years, serving in a variety of roles including health center administrator, executive director and director of operations management. Williams holds a bachelor’s degree in economics from Earlham College.
NAPA, Calif. — Chancellor Health Care Inc. has assumed operations and management The Inn on Villa Lane in Napa. Formerly known as Brookdale Napa, the community features 64 assisted living units and 14 memory care units. Kimberly Humphrey will stay on as executive director.
BLOOMFIELD, N.J. — Juniper Communities has hired Patricia Jacobs to lead Catalyst, Juniper’s new health and well-being program. Catalyst is a membership-based ecosystem of programs and services addressing individuals’ health and well-being. Through a lifestyle concierge, members receive personalized schedules of programs, classes and services. Instrumental in Jacob’s selection was the work she performed on behalf of Juniper at Cubigo, where Jacobs helped create and deploy the technology platform that supports Catalyst. Jacobs’ background also includes 18 years of senior living operations and sales leadership. Jacobs will deploy Catalyst among …
MCMINNVILLE, Ore. — The Springs Living has promoted Brenda Connelly to president of the McMinnville-based operator Reporting to founder and CEO Fee Stubblefield, Connelly will work closely with CFO Molly Vaughan to lead all aspects of the organization. Connelly has held the role of chief operating officer since August 2020, effectively leading the company-wide operational COVID response while working closely with statewide organizations, including serving on the Long-Term Care COVID Forum in Oregon and the Montana governor’s COVID Advisory Task Force. She also led community teams to regain 6 percent …
LITTLE ROCK, Ark. — Blake Management Group, together with Cardinal Ventures Inc., has hired Stephen Black as the executive director of The Blake at Chenal Valley in Little Rock. Cardinal Ventures is building the 153,000-square-foot assisted living and memory care community, along with several dozen independent living cottages. Stephen Black earned business administration degrees at the undergraduate and graduate levels from Williams Baptist and Belhaven universities. He carries 12 years of experience in long-term senior care.
SCOTTSDALE, Ariz. — Cadence Living, a Scottsdale-based owner-operator, has hired Mark Krystopa as senior vice president of culinary services. Krystopa will have principal responsibility over the Encore Dining Program across the Cadence portfolio of communities. He has over 25 years of experience in hospitality and senior living dining services. Prior to joining Cadence, Krystopa spent three years as the vice president of food and beverage at Allegro Management Co., as well as eight years with Hyatt where he led culinary operations for two Hyatt hotel brands. Krystopa has a bachelor’s …