DALLAS — Capital Senior Living Corp. (NYSE: CSU), a Dallas-based seniors housing operator, has launched Magnolia Trails to meet the growing need for individualized programming for residents receiving memory care services. Magnolia Trails evolved out of one of the company’s communities where the local leadership team observed improvements in resident emotional and physical well-being as a result of highly individualized programming. In partnership with internal experts and dementia care consultant and author Rachel Wonderlin, the company applied these best practices to establish the key tenets of Magnolia Trails. Aspects of the …
PROSEPECT HEIGHTS, Ill. — Health Dimensions Group (HDG) has taken over the management, oversight, and repositioning of Brookdale Prospect Heights, while rebranding the property as Dimensions Living Prospect Heights. HDG provides management and oversight for 38 senior care and living communities in eight states, serving more than 2,000 residents and overseeing more than 2,000 team members.
REDDING, Conn. — Benchmark Senior Living has become part owner and the operator of Meadow Ridge, a continuing care retirement community (CCRC) in Redding, approximately 55 miles northeast of Manhattan. Affiliates of Senior Care Development, the community’s original developers, will retain majority ownership. Set on 136 acres, Meadow Ridge is Connecticut’s largest retirement community offering independent living, assisted living, skilled nursing and rehabilitation on one campus. It opened in 2001 and features 415 apartment homes and employs more than 300 associates. Benchmark owns and operates 63 independent living, assisted living, …
BLOOMFIELD HILLS, Mich. — Rose Senior Living, a Bloomfield Hills-based owner, has selected Life Care Services to operate Rose’s entire portfolio of seniors housing communities. The portfolio includes: Heritage at Irene Woods, Memphis, Tennessee; Rose Senior Living and Rose Villas, Avon, Ohio; Rose Senior Living, Beachwood, Ohio; Rose Senior Living, Carmel, Indiana; Rose Senior Living, Clinton Township, Michigan; and Rose Senior Living at Providence Park, Novi, Michigan. Included in the agreement is management of a seventh community, Rose Senior Living, Farmington Hills, Michigan, which is scheduled for groundbreaking in 2021.
SAN ANTONIO —Blueprint Healthcare Real Estate Advisors has negotiated a new lease for Blanco Villa Nursing and Rehabilitation, a 143-bed skilled nursing and long-term care facility in San Antonio. Built in 1967 and situated near San Antonio International Airport, the facility has the highest CMS rating in the area and is within 10 miles of three regional hospitals. As part of a larger portfolio, the REIT owner formerly had the property under a master lease with the previous tenant. The landlord sought a replacement operator to improve census and performance …
The pandemic has turned some technologies from optional amenities into operational necessities. By Jonathan Gould, K4Connect COVID has brought countless industries to a halt and caused companies to rethink how they continue to meet the needs of their customers while surviving the ongoing impacts of this pandemic. We’ve seen in-person meetings shift to virtual platforms, small businesses implement new e-commerce options, and restaurants add curbside delivery and pickup services for restaurants. Innovation is taking on new, promising forms that serve the customer where they are. This innovation wave is also …
Nine months of shifting COVID-19 protocols have revealed many new best practices. By Bob Burg, Moves for Seniors (NOTE: This article is intended to summarize many of the lessons learned during Phase I of COVID-19, and that are driving the seniors housing industry through another surge as we enter 2021.) The COVID-19 pandemic has demanded an evolution in the approach to protecting at an-risk audience. Because we work with multiple operating companies and communities nationally, Moves for Seniors has a great vantage point to see what’s being done and what’s …
PHILADELPHIA — While seniors may still have a high interest in moving into seniors housing communities, it’s crucial that sales teams hit on certain difficult topics in a world shaped by the COVID-19 pandemic Philadelphia-based marketing firm LevLane Inc. and MarketVision Research Inc. conducted a research study of 250 adults over age 65. The study found that 64 percent of those surveyed who had been considering a move to a senior living community pre-COVID were still interested in moving into a community within the next five years, and of those …
Now approved for use in the United States, the first round of COVID-19 vaccines has officially landed. Employees and residents in assisted living and skilled nursing communities are in the first group slated to receive the immunization. While this is a strong sign that an end is on the horizon for a pandemic that has disproportionately affected seniors housing, it comes with a new challenge. Operators must now find a way to handle the complicated logistics of implementing the vaccine to millions of caregivers and residents. “It’s the first sign …
The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in 2021 marketing plans Survey results and insights for seniors housing operators When it comes to humanizing messages and promoting positive views of the seniors housing industry, these four panelists have a wealth of experience and information. Each has faced down the challenge of connecting with target audiences, even as connection …