Technology such as needlepoint bipolar ionization can help keep residents safe. By Julie Fields Seniors housing occupancy rates have hit an all-time low. The National Investment Center for Seniors Housing & Care (NIC) announced that the average occupancy rate for seniors housing properties fell 2.8 percent between the first and second quarters of 2020. According to NIC, the second-quarter rate of 84.9 percent is the lowest occupancy rate the organization has ever recorded. While it’s easy to cast the blame for this occupancy drop on COVID-19, the truth is the …
Operations
In the Nov. 4 Seniors Housing Business webinar “Seniors Housing Middle Market Conundrum — Development Challenges in Today’s Environment,” panelists Craig Abbott and Mike Edwin of Health Dimensions Group weighed in on the challenges of developing products for the middle market. They describe demographic and development trends, plus strategies to meet changing needs. “The pandemic exacerbated the development challenges for those in the middle market by bringing with it higher retail and labor costs, higher costs of operations due to regulatory requirements of disease and infection management, PPU increases, as well as other …
TAMPA, Fla. — Validus Senior Living Communities will be the new operator of five H-Bay Ministries-owned communities in Florida. The communities will operate under Tampa-based Validus’ Inspired Living brand, but will carry their existing banner of Superior Residence. The new communities are located in the Brandon, Clermont, Ocala, Lecanto and Niceville markets totaling 340 units, and focus on middle-market seniors.
In an Oct. 29 Seniors Housing Business webinar titled “Seniors Housing Market Valuation — Is the Pandemic a Disruption or Start of a Fundamental Shift?” panelists discussed where market valuations are headed, occupancy rates, and investor perceptions of the industry. What creates value, and what is the difference between a short-term disruption and long-term impact as it relates to COVID-19? See a list of some topics covered below: Managing uncertainty on an organizational level — operator & investor approaches Assessing value in the long term care industry Investment to support existing …
WASHINGTON, D.C. — Cadence Living has been appointed as the new manager of four senior living communities in the Washington, D.C. area. The portfolio includes Tribute at One Loudoun in Ashburn, Virginia; Tribute at The Glen in Woodbridge, Virginia; Tribute at Black Hill in Germantown, Maryland; and Tribute at Melford in Bowie, Maryland.
CONNECTICUT — Blueprint Healthcare Real Estate Advisors has arranged a new lease for a 66-bed skilled nursing facility in Connecticut that was no longer in operation. Blueprint represented the landlord, a REIT. The new operator will transform the property into an addiction recovery center.
CARLSBAD, Calif. — Integral Senior Living (ISL), a Carlsbad-based operator, has named Shelley Speer as its new regional director of sales and marketing. Speer comes to ISL with more than 20 years of experience in the senior living industry, and has spent many of those years in management or marketing positions. In her most recent position as a regional manager for the northwest and north California region at A Place for Mom, she was responsible for talent development, coaching and managing a sales team of 19 advisors. In her new …
Blake Management Group Promotes Morgan Walter to Area Director of Operations in Mississippi
by Jeff Shaw
JACKSON, Miss. — Blake Management Group (BMG), a Jackson-based operator, has promoted Morgan Walter to area director of operations in Mississippi. Walter was formerly the executive director at The Blake at Oxford, one of the company’s communities. In her new position she will supervise and oversee operations across all four Blake locations in the state: The Blake at Oxford, The Blake at Flowood, The Blake at Township and The Claiborne at Adelaide. Walter will direct the four Mississippi Blake locations in strategic growth initiatives, daily operations and the development and …
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Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …
Oakmont Senior Living Names Mark Maclaine as Regional VP of Operations, Allison Singler as Regional VP of Sales
by Jeff Shaw
WINDSOR, Calif. — Oakmont Senior Living, a Windsor-based owner-operator, has promoted Mark Maclaine to regional vice president of operations and added Allison Singler to its management team as regional vice president of sales and marketing. Both Maclaine and Singler will be responsible for the Central California region of Oakmont’s portfolio of senior living communities. Singler has more than 20 years of experience in the senior living industry with a background in sales and marketing. She is also experienced with developing sales strategies for communities and creating sales training and development …