BRENTWOOD, Tenn. — Brookdale Senior Living Inc. (NYSE: BKD), the nation’s largest senior living operator, is actively recruiting to fill more than 4,500 positions. Brookdale operates 743 senior living communities in 45 states. The company could be a sign of relief for the jobless, as nearly 17 million people have filed initial unemployment claims in the last three weeks due to businesses shuttering during the COVID-19 pandemic. Brookdale is seeking registered nurses (RNs), licensed practical nurses (LPNs), certified nursing assistants (CNAs), caregivers, housekeeping, dining, maintenance and many other roles. The …
Operations
Watercrest Hires Blake Patterson as Executive Director of Newly Built Community in South Carolina
by Jeff Shaw
COLUMBIA, S.C. — Watercrest Senior Living Group has hired Blake Patterson as executive director of Watercrest Columbia Assisted Living and Memory Care in Columbia. Watercrest Columbia is a 107-unit, resort-style senior living community, which opened to residents in the fall of 2019. Patterson began his career in hospice services. With a transition to marketing director for assisted living and memory care, he witnessed first-hand the impact of the front-line staff as a critical factor in the success of a community. Patterson later became executive director of an assisted living, memory …
ROSWELL, Ga. — Phoenix Senior Living, a developer and operator based in the Atlanta suburb of Roswell, has launched its Healthcare Partnership Program, using three of its seniors housing facilities to take in seniors who have tested positive for COVID-19 but do not require 24-hour nursing care. The idea of the program is to offer relief to Atlanta-area hospitals, opening beds that allow those healthcare providers to focus on critically ill patients. Currently three Phoenix communities are accepting non-critical, coronavirus-positive seniors. The incoming patients are being placed in designated areas …
During this unprecedented time, marketing and sales professionals must continue to connect and engage with prospects, both existing and new. This webinar features panelists discussing what COVID-19 has meant for the seniors housing sector and strategies for effective marketing despite social distancing, shelter-in-place, and quarantine situations. Learn what alternate lead-generation options are available to continue to work toward 2020 sales and marketing goals. Hear what strategies industry peers are incorporating to manage through this time of uncertainty. Expert panelists weigh in with advice and helpful information about what industry professionals …
As the COVID-19 pandemic upends just about every aspect of life, senior living communities are retooling their marketing strategies. Instead of letting up on sales efforts, communities are finding new ways to communicate supportive messages to prospects while reinforcing their brands with a positive twist. “We recognize the sensitivity around sales and marketing at this time,” said Valerie Whitman, vice president of senior living for LeadingResponse, a Tampa-based customer acquisition service. “We can show the world what we can do for seniors and their families. This is an opportunity for …
DALLAS — Capital Senior Living Corp. (NYSE:CSU), one of the nation’s largest operators of senior living communities, has reached agreements with Ventas Inc. and Welltower Inc. for immediate rent reductions and the early terminations of its master leases. This announcement follows the previously announced early termination of its Healthpeak master lease. Together, the early terminations and rent reductions are expected to improve the company’s cash flow by approximately $22 million and reduce lease liabilities by approximately $253 million. “We remain laser focused on our operational turnaround plan,” says Kim Lody, …
POWAY, Calif. — Cadence Living has hired Jay Johnson as executive director at Cadence at Poway Gardens in the San Diego suburb of Poway. Johnson has almost 30 years of experience in senior living including multiple positions as executive director. He spent 17 years with ActiveCare both in assisted living and memory care settings. Johnson has managed communities for Catholic Health Initiatives and Anthem Memory Care.
As senior living providers pursue partnerships in the healthcare industry, here are five critical points to keep foremost in mind. By Jane Adler With owners and operators of senior living properties serving an increasingly frail population of elders, Medicare Advantage programs are emerging to improve care, boost resident and family satisfaction, and increase length of stay. The use of Medicare Advantage programs in senior living is still in its infancy. The programs are complex and there is still much to be learned. But several experiments and pilot projects are already …
After decades working for REITs, experienced executive makes the jump to operations. By Jeff Shaw For having held only three jobs in the seniors housing industry, Mercedes Kerr has quite the resume. Moving from a career in the hospitality industry in Mexico, Kerr was recruited into seniors housing in 1997 by Irvine, California-based Healthpeak Properties (NYSE: PEAK), then known as Healthcare Property Investors and later HCP. She served as vice president of acquisitions before leaving in 2006 to take two years off to spend time with her children. In 2008, …
With workforce expenses continuing to pose a challenge to operators, should investors lower ROI expectations? Tech softens the blow By Geert Houben Founder & CEO Cubigo It’s been well noted that 2020 is poised to be a year of disruption, holding true across many of the factors that go into seniors housing operations. Rising costs of living and growing competition must guide owners and investors to think innovatively. Leveraging technology to streamline operations can not only increase efficiency, but also decrease the number of work hours required. If stakeholders can …