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Koelsch Communities Hires Executive Director at The Park at Laguna Springs in Elk Grove, California

by Jeff Shaw July 28, 2021

ELK GROVE, Calif. — Koelsch Communities has named Irene Charnell as executive director of The Park at Laguna Springs, a 129-unit independent living community in the Sacramento suburb of Elk Grove. Charnell brings more than 15 years of senior living experience to the community. She started as an active living director at a retirement community and has held a variety of positions within the industry including activity director, director of resident services and marketing director, and previously served as executive director of another community in California. Koelsch also hired Terrie …

July 28, 2021

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Webinar: Invigorating the Seniors Housing Workforce

by Sarah Daniels July 27, 2021

In a July 22 Seniors Housing Business webinar titled “Invigorating the Seniors Housing Workforce: Strategies to Inspire, Engage, and Retain Talent,” panelists discussed challenges in finding and motivating employees in the senior living industry. Seniors housing communities struggled to find staff prior to COVID-19, but a combination of factors is currently exacerbating the difficulties in communities. These components include competing opportunities, government unemployment programs and safety concerns related to the pandemic. Lisa Lacy, Discovery Senior Living, explains “We are competing with organizations that we didn’t typically compete with. It’s not …

July 27, 2021

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Maxwell Group Promotes Blair Quasnitschka to Vice President of Operations

by Jeff Shaw July 26, 2021

CHARLOTTE, N.C. — Maxwell Group Inc., the Charlotte-based parent company of Senior Living Communities, Wellmore and Live Long Well Care, has promoted Blair Quasnitschka from executive director to the company’s vice president of operations. Quasnitschka will oversee, train and mentor executive directors and executive teams in Connecticut, Indiana, North Carolina and inland South Carolina. He joined the company in 2017 as the executive director at Evergreen Woods, a Maxwell Group property in North Branford, Connecticut. Prior to joining Maxwell Group/Senior Living Communities, he graduated from Springfield College with a bachelor’s …

July 26, 2021

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Watercrest Senior Living Group Hires Shannan Rhodes as Sales Specialist

by Jeff Shaw July 23, 2021

VERO BEACH, Fla. — Watercrest Senior Living Group, a Vero Beach-based owner-operator, has hired Shannan Rhodes as sales specialist, supporting sales and marketing leadership for the seniors housing communities in Watercrest’s portfolio. As sales specialist for Watercrest, Rhodes utilizes her expertise in marketing strategy, partnership development and census management to drive the communities’ sales efforts and ensure successful openings for new Watercrest communities. Rhodes entered the senior living industry more than 20 years ago as community development director at an assisted living community in Tennessee. She advanced into census development …

July 23, 2021

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Cadence Living Hires Caitlin Van Der Schaaf as Regional Vice President of Operations for the Northwest Region

by Jeff Shaw July 22, 2021

SCOTTSDALE, Ariz. — Cadence Living has hired Caitlin Van der Schaaf as vice president of operations for the Northwest region. Van der Schaaf will have principal responsibility over operations of the Cadence Living managed communities in the Pacific Northwest. Van der Schaaf has been in senior living for over 20 years, starting in the industry as a server and caregiver and working her way up the ranks to executive director and regional vice president of operations. Before Joining Cadence, she served in a regional operations role with Frontier Management. She …

July 22, 2021

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Digital Marketing Platform G5 Hires Steve Wright as Sales Director for Senior Living

by Jeff Shaw July 20, 2021

BEND, Ore. — G5, a Bend-based digital marketing software and services platform for senior living communities, has hired Steve Wright as sales director for senior living. “Steve’s experience with senior living providers in both the nonprofit and for-profit space is a huge asset to G5,” says Doug Johnson, chief revenue officer. “He’s a well-respected industry veteran who understands the true digital marketing needs of our senior living customers.” Wright has spent the last 30 years in the seniors housing space, both as a provider and consultant to owners and operators. …

July 20, 2021

Finance News People

VIUM Capital Hires NCAL Executive Director Scott Tittle

by Jeff Shaw July 16, 2021

COLUMBUS, Ohio — VIUM Capital, a Columbus-based capital provider for seniors housing, has hired Scott Tittle as a managing director and the firm’s first head of government relations and external affairs. Tittle was most recently an executive director with The National Center for Assisted Living (NCAL), a position he served for six years. He will start in his new position on Sep. 7. A licensed attorney, Tittle brings over 15 years of experience guiding assisted living and skilled nursing operators with their regulatory, reimbursement and advocacy needs. Prior to his …

July 16, 2021

Florida News People

Watercrest Senior Living Group Hires Alexander Powell as Executive Director of Community in East Lake, Florida

by Jeff Shaw July 13, 2021

EAST LAKE, Fla. — Watercrest Senior Living Group has hired Alexander Powell as executive director of Market Street Memory Care Residence East Lake. Located in the Tampa suburb of East Lake, the community is a 64-unit memory care community. Powell has served as a sales director and executive director in The Villages in Central Florida. With an MBA from Saint Leo University, Powell had plans to pursue a legal career. But, as the eldest son of a pastor and nurse, he felt a passion for community service. After caring for …

July 13, 2021

Finance News People

Greystone Hires Karen Ford as Vice President for FHA Lending

by Jeff Shaw July 9, 2021

NEW YORK CITY — Greystone, a New York-based commercial real estate finance company, has hired Karen Ford as a vice president on the FHA lending team. Based in Mississippi, Ford will serve with Lisa Anderson, managing director for FHA lending. She will report to Field Springer, head of operations, FHA multifamily lending at Greystone. Ford has worked in the FHA multifamily and healthcare loan industry for over 30 years. Prior to joining Greystone, she served as executive vice president and chief operating officer at Love Funding. She also previously served …

July 9, 2021

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LCS Promotes Zane Bennett to Director of Business Development

by Jeff Shaw July 8, 2021

DES MOINES, Iowa — LCS, a Des Moines-based developer, owner and operator, has promoted Zane Bennett to director of business development. He joins Joe Weisenburger and Ross Nichols, two recent additions to the company’s business development team. Bennett starts his new role on Oct. 1 and will work with Weisenburger to grow top-line revenue for Life Care Services, the management business line in the LCS Family of Companies. Most recently, Bennett served as executive director for Plantation Village in Wilmington, North Carolina. Under his leadership, the organization has grown its …

July 8, 2021

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