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Lifespace Communities Hires Swapna Tavtum as Vice President of Data, Analytics 

by Jeff Shaw

DALLAS — Lifespace Communities, a Dallas-based operator, has hired Swapna Tavtum as vice president of data and analytics.  Tavtum will oversee all data and analytics, leading the organization in harnessing and serving up data as business intelligence to support Lifespace in making informed decisions, improve operations, achieve strategic objectives and find revenue-generating opportunities. Tavtum has over 17 years of experience leading digital transformations that improve operations and grow revenue through advanced analytics strategies. She has led large digital transformation projects for organizations like Starbucks, PVH, Southeastern Grocers and Rent-A-Center, and …

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The Top Five Strategies for Building, Retaining a Strong Clinical Team

by Sarah Daniels

Call it the ripple effect. A great clinical team produces positive resident outcomes. Positive outcomes lead to satisfied residents and families, which leads to a good reputation in the wider community. That leads to more referrals, higher occupancies and organizational success. “Clinical outcomes are at the forefront of everything we do,” says Rob Moore, director of strategy and portfolio management at MatrixCare, a provider of senior living software solutions. “It is critical to maintain focus on outcomes.” The best way to ensure good resident outcomes? Give the clinical team a …

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Webinar: The Do’s and Don’ts of Marketing Automation for Seniors Housing

by Sarah Daniels

  The Sept. 28 webinar “The Do’s and Don’ts of Marketing Automation for Seniors Housing“ focused on how growing occupancy at properties can effectively counter the headwinds the industry is currently facing. Automation can make for smart and effective marketing, but what are the best practices when it comes to streamlining and messaging? Tune in to learn how repetitive (and often manual) tasks can be overhauled by an overall strategy that automates marketing at a scale that’s both appropriate and human. Learn about particular industry challenges, seniors housing industry trends and how …

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Omega Launches Senior Living Transformation Center to Showcase New Technologies

by Jeff Shaw

ATLANTA — The Senior Living Transformation Co. (SLTC) has acquired a 113-unit assisted living and memory care community in partnership with Omega Healthcare Investors (NYSE: OHI).  The Senior Living Transformation Center, known as The Rivers at Maryland Farms, is the first acquisition and demonstration pilot for the newly formed partnership. The objective of the partnership is to create both an innovation center for technology and data solutions for the seniors housing industry and to demonstrate a new model of care within seniors housing. SLTC was recently formed by leading senior …

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Serviam Care Network Announces Partnership with WelcomeHome

by Jeff Shaw

KANSAS CITY, Mo. — Serviam Care Network, a Kansas City-based technology company and network of senior care providers, has partnered with WelcomeHome Software to drive its mission of expanding its efforts to bring value-based care services to its members. “In the next decade, senior living will move to a value-based care system,” states a press release from the company. “Serviam is committed to helping senior living operators access the right tools, systems and revenue streams to embrace and succeed under this care delivery model. This strategic shift to fully focus …

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Sunrise Senior Living Hires Marco Trecroce as Chief Technology Officer

by Jeff Shaw

MCLEAN, Va. — Sunrise Senior Living, a McLean-based senior living operator, has hired Marco Trecroce as chief technology officer (CTO). With more than 25 years of global executive leadership experience, Trecroce’s breadth of functional expertise spans multiple industries including hospitality, travel, retail and professional services. Most recently he served as global chief information officer at The Four Seasons Hotels & Resorts.  Prior to Four Seasons, Trecroce held executive roles at Loblaw Cos. Limited, a retail and wholesale food retailer; Masterfile Corp., a business-to-business sales and advertising company; and Opodo Group …

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Webinar: Technology & Seniors Housing — How to Achieve Smart, Streamlined & Standardized Business Systems

by Sarah Daniels

  The September 6 webinar “Technology & Seniors Housing — How to Achieve Smart, Streamlined &Standardized Business Systems” focused on how operators can optimize technology to meet resident and family expectations while operating as efficiently as possible. See how industry experts are encouraging a more cohesive approach to systems in seniors housing by consolidating their tech stack. This webinar covers the importance and the components of a strategic technology plan, the impact of resident and family experiences, plus how residents are using engagement technology currently (including announcements, social calendars, maintenance, meal ordering and …

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Insight Living, Smilefish Form AI-driven Partnership 

by Jeff Shaw

NEWPORT BEACH, Calif. — Insight Living and Smilefish have announced a strategic partnership aimed at using artificial intelligence (AI) to drive innovation in senior care.  By jointly developing AI-anchored technology, the companies aim to accelerate care innovation in long-term care and residential settings. Smilefish is a machine learning and data science provider focused on accelerating digital transformation, automation and enablement of AI application development for clients and partners. Smilefish has software and data management experience for a range of healthcare and life sciences partners.  Insight Living believes senior living operators …

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Aline Hires Jonathan Blackburn, Ryan Johnson to C-Suite

by Jeff Shaw

LOUISVILLE, Ky. — Aline, a Louisville-based provider of an all-in-one operating system for senior living, has appointed Jonathan Blackburn as chief revenue officer and Ryan Johnson as chief financial officer.  Aline was formed in October 2022, as the result of the merger of software providers Enquire, Glennis Solutions and Sherpa CRM. Blackburn will be responsible for leading Aline’s commercial strategy across its portfolio of CRM automation, operational, care and digital payments solutions. Prior to joining Aline, Blackburn served as the chief revenue officer for Therapy Brands, a mental and behavioral …

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