SKOKIE, Ill. — Covenant Retirement Communities, a nonprofit operator based in Skokie, has hired Jay Hibbard as senior vice president of sales, marketing and communications, and Fran Palma as senior vice president of digital strategies.
Both new hires most recently worked for BlueSpire Senior Living, a seniors housing sales and marketing firm that frequently works with Covenant.
In Hibbard’s new role, he will lead strategy development for marketing and sales for Covenant’s 15 retirement communities. Palma will direct the company’s digital marketing and social media strategies.
Prior to BlueSpire, Hibbard was vice president of sales and marketing at Spectrum Marketing Inc., and former southern regional sales director at ACTS Retirement Life Communities. Hibbard has a bachelor’s degree in communications from Liberty University in Lynchburg, Va.
Palma has provided strategic marketing and strategies for more than 100 senior living organizations. He earned a bachelor’s degree in psychology from Central Connecticut State University in New Britain, Conn.
Covenant Retirement Communities serves 5,000 residents at 15 retirement communities nationwide and is a ministry of the Evangelical Covenant Church.