Integral Promotes Heather Haley, Tina Schachter to Vice President Roles

by Jeff Shaw

CARLSBAD, Calif. — Integral Senior Living (ISL), a Carlsbad-based senior living management company with more than 100 communities in its portfolio, has named Heather Haley as its vice president of sales and marketing, and Tina Schachter as its vice president of sales training and executive search.

Haley brings a decade of experience in healthcare marketing and sales. She will now oversee the marketing goals and strategies of communities in Tennessee, Texas, Oklahoma, Colorado, Utah and Georgia. Prior to her role at ISL, Haley started her career by spending five years as the publisher and editor of the Senior Directory East Tennessee, a primary tool and resource for seniors and healthcare workers in the region, which she helped to launch.

As her new position, Schachter plays a vital role in ISL’s continued efforts at the sales and marketing level, as well as its ability to continue fostering leadership.

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