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FREDERICK, Md. — Love & Co. has hired Clara Daly as interactive communications director.
Daly’s hiring is part of the company’s goal to grow its integrated media services department, which seeks to market digitally to Internet-savvy Baby Boomers.
Those efforts will include social media, search engine optimization, pay-per-click advertising and customer relationship management software.
Based in Frederick, approximately 50 miles west of Baltimore, Love & Co. is a full-service marketing firm specializing in the seniors housing industry.