Retirement Unlimited Acquires Brandywine Living, Forming 59-Property East Coast Owner-Operator

by Jeff Shaw

ROANOKE, Va., and MOUNT LAUREL, N.J. — Roanoke-based Retirement Unlimited Inc. (RUI) has acquired Mount Laurel-based Brandywine Living. The combined companies total 59 communities and 6,739 units of independent living, assisted living and memory care. Terms of the transaction were not disclosed.

Brandywine’s 31 senior living communities are predominately concentrated in New Jersey, with additional communities located in Connecticut, Delaware, Maryland, New York and Pennsylvania. Following the transaction, the communities will continue to operate under the Brandywine Living brand to ensure continuity for both residents and staff. 

RUI currently manages 28 communities across the East Coast. This integration will deepen RUI’s presence in premium northeast and Mid-Atlantic markets. 

William Fralin will be chief executive officer and Doris-Ellie Sullivan will serve as president of the combined company with key property- and corporate-level leaders from Brandywine blending with RUI’s leadership structure.

The future plans of Brenda Bacon, CEO of Brandywine and member of the American Seniors Housing Association (ASHA) Hall of Fame, were not made clear.

“Our team is proud of the company we have built over the past 27 years,” says Bacon. “Brandywine has touched tens of thousands of lives, and it was time to ensure that Brandywine continued to thrive going forward. During this transition period, the dedicated and caring team we have built at both the community and corporate levels will remain in place and I know will be as focused as they have always been on providing great care, service, engagement and fun to our residents.”

RUI announced in February that it was partnering with REIT giant Welltower to launch a luxury seniors housing brand. A press release regarding the Brandywine acquisition suggested that this was a continuation of that partnership and RUI’s plans to expand through acquisitions.

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