Webinar: Tips for How Operators Can Thrive in the Evolving Seniors Living Market


On July 23, Seniors Housing Business hosted a panel discussion called “Tips for How Operators Can Thrive in the Evolving Seniors Living Market” where four seniors housing industry experts joined to talk about how they are addressing COVID-19 challenges, adapting and promoting communities in spite of obstacles. Click here to watch this engaging webinar.

The seniors housing world has shifted dramatically in the past few months, explains Steve Lampa, Founding Parter at Kensington Living, a Washington D.C.-based operator. “The number of leads is definitely down, but on the other hand a lot of people are spending a lot more time at home. They’re spending a lot more time with their loved ones, and are coming to an understanding of how difficult it actually is to continue to manage in some cases…. Because we were restricted from moving folks in for a while, our occupancy did go down. We’re looking at rebuilding [occupancy] now and leads are starting to come back, but it’s going to be a while to fill those holes.”

Hear experts discuss the following topics and more:

  • Encouraging safe visits
  • Using technology to prevent/report falls, fevers, other health concerns
  • Budgeting for COVD-19-related expenses
  • Generating new leads and communicating the benefits of communities over home care
  • Virtual marketing
  • High acuity versus lower acuity models
  • Where does the seniors housing industry go from here

Click here to listen to the full webinar.


  • Kelly Keefe, VP, Community Solutions Strategy, MatrixCare (moderator)
  • Steve Lampa, Founding Partner, Kensington Senior Living
  • Frank Nash, Senior Product Manager, MatrixCare
  • Kirby Cunningham, Senior Product Manager, MatrixCare

Webinar sponsor: Multiyear winner of the prestigious Best in KLAS award for Long-Term Care Software, MatrixCare is the complete solution for growing organizations that need to successfully manage risk in care delivery across the LTPAC spectrum. Trusted by more than 13,000 facility-based care settings and more than 2,500 home care, home health and hospice organizations, MatrixCare’s solutions help ACOs, skilled nursing and senior living providers, life plan communities (CCRCs), and home health organizations to connect, collaborate and prosper as the industry migrates to a fee-for-value healthcare system. In addition to purpose-built EHR components for any LTPAC care-setting, MatrixCare also includes solutions to systematically increase clinical quality: Enterprise Analytics, robust Clinical Decision Support and the industry’s first Care Coordination platform to create a true, person-centric, e-longitudinal health record and enable LTPAC providers to efficiently manage the populations under their care. 

Hear panelists explain how operators can improve the lives of residents while adapting and thriving in the midst of an ongoing crisis.

To see past Seniors Housing Business webinars, click here. For more information on the seniors housing industry, subscribe to the weekly Seniors Housing Business newsletter or the bi-monthly magazine.