Even in an environment in which banks are slower to back construction loans and operating pressures abound, seniors housing developers are adding product to the market at an aggressive clip. The industry, fueled by favorable demographics and ready capital, has added over 20,000 new units over the last three years. Still, the most successful seniors housing companies are taking a more sober approach, picking their spots. For these proven players, developers and owner/operators who develop, there’s no one approach. Some pursue growth through ground-up construction; others through acquisition; still others …
Industry Content
Labor shortages, rising interest rates and other challenges confronting seniors housing operators have failed to blunt the bullish outlook for industry growth. While the availability of debt and capital to fund that expansion has improved over the last several years, it continues to be an area of concern. In particular, developers are placing an emphasis on finding experienced and relationship-driven financing partners that can properly assess a borrower’s needs, match them with the best possible solution, and react quickly to regulatory changes or other unforeseen circumstances that may impact pro …
Build Your Own Marketing Team or Farm it Out: Dissecting Best-In-Class Operator Occupancy Strategies
by Jeff Shaw
There’s no one way to market to prospective residents, drive occupancy and facilitate a smooth move-in process. Some seniors housing operators have in-house marketing teams that drive digital strategy, sales and move-ins. Others farm it out or enlist the help of third party referral services.
From Oct. 17-19, seniors housing real estate leaders will gather at the 2018 NIC Fall Conference. Experts like Morgin Morris and Lee Delaveris from KeyBank Real Estate Capital will shed light on the future challenges and opportunities ahead in senior care and skilled nursing. Get a sneak peek below:
This webinar covers the 3 M’s — Marketing, Moving and Maintaining — the work that brings the right seniors in and keeps them in assisted living communities for the long term. Finding the right residents for a community is one of keys to success is one of the keys to a successful independent living, assisted living, memory care, skilled nursing or continuing care retirement community. But making sure the transition into seniors housing goes off without a hitch and the entire onboarding experience runs smoothly is just as important in …
Occupancy levels are a critical factor that keep seniors housing owners and operators up at night. Who’s moving in? Who’s moving out? Is there a pipeline of residents to keep the house full? How can we insure that independent living, assisted living, memory care, skilled nursing and continuing care retirement community operators can fill rooms?
Older Posts