Industry Voices

By Scott Bales, Associate, and Amy Cheever, Principal and Director of Strategy, at Cuningham At a home for seniors with behavioral health conditions, a resident was continually setting off the emergency alarm system. In addition to triggering disruptive, audible alarms multiple times a day, the resident’s actions were costing the facility thousands of dollars for each response. This is a fairly common occurrence in residential care settings that were not initially designed to house individuals living with behavioral and mental health conditions. Staff at this home had three options: sedate, restrain, or …

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The way consumers engage with senior living providers has shifted in recent years. By John Lariccia, CEO, co-founder, WelcomeHome Software In today’s digital world, the future seems to arrive faster each day. New technology swiftly changes our expectations as consumers and how we interact with businesses. The most successful organizations understand that customers expect quick responses — often meaning mere seconds. If you can’t deliver on customer preferences and expediency, it is easier than ever for that customer to simply walk away. The consumer’s inclination for effortless connecting can be …

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Son of an industry legend sets out to build his own legacy and transform seniors housing. By Jeff Shaw If he had stuck with the plan, Adam Kaplan would have taken the reins at one of the 10 largest seniors housing operators in the country.  The son of Senior Lifestyle co-founder and chairman Bill Kaplan, Adam worked for his father’s company for nine years in various roles. The initial idea was to hand over the company, which currently operates more than 15,000 units, from father to son. Bill Kaplan was …

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To succeed for residents of moderate means, we must balance compassion with the business aspects of seniors housing. By Joe Jasmon In order to create a successful and financially sound solution for the middle market of seniors housing, we have to change the paradigm. This change must come from the heart and begins with a single focus: the resident. We must address the resident’s needs with compassion and provide the care required for them to live their best life. Entering the middle-market space is a valid and well supported business …

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By Sara Aristizabal, Delos Labs For over two years, people in the United States and around the world have lived under varying levels of precautionary measures to control the outbreak of COVID-19. Mandatory masking, vaccinations, social distancing and stay-at-home restrictions helped to slow the spread of the virus and prevent deaths. Inadvertently, these governmental policies also reduced respiratory infections that only a few years ago were of great concern, particularly among older adults and children, including influenza and the respiratory syncytial virus, or RSV. Recently, however, many countries have either …

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By Sunny Thompson and Aliya Astaphan, Snell & Wilmer Senior living providers throughout the country are facing an emerging litigation threat — tester lawsuits brought by fair housing organizations claiming a lack of access to seniors housing facilities for deaf individuals who require American Sign Language (ASL) to communicate. These lawsuits are the product of undercover campaigns by fair housing organizations throughout the United States. “Testers” posing as potential residents or family members of a prospective resident visit or call seniors housing facilities to determine whether they are willing to …

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Developers must understand, respect and engage with residents to succeed. By Amy Fahey It is no secret there is a seniors housing shortage in this country. Given the lack of affordable land in many areas for ground-up construction, many developers opt to breathe new life into their existing facilities with extensive renovations.  Of course, the most difficult method of tearing a building apart and putting it back together is to do so while people live in it, especially elderly folks. Clearly, renovating an occupied seniors housing facility is a complex …

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CMS shifts have added regulatory pressure to staffing urgency. Take a new approach.  By Rishabh Parmar It is no secret that staffing shortages have consistently plagued skilled nursing facilities (SNFs), impacting patient care and staff satisfaction. But recent changes in Centers for Medicare & Medicaid Services (CMS) guidance have put additional pressure on leaders to solve this crisis. CMS recently updated its Five-Star quality rating system, adding measures for staff turnover and weekend staffing levels. Five-Star quality ratings not only impact insurance reimbursements but inform facility selection by consumers, families …

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Head of third-party operator believes a rising tide lifts all boats. By Jeff Shaw Although Severine ‘Sevy’ Petras may be the CEO of Fort Wayne, Indiana-based third-party operator Priority Life Care, she prefers to play down her title . “Do not call me ‘boss,’” she insists. “That’s the worst word.” “When we opened our first buildings, I wouldn’t let anyone put their title on their business card. One day I was a janitor, next I was a server, next I was a CEO. I never wanted anybody to be intimidated …

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“Transparency” has become a rallying cry. What does transparency mean to you and why is it so important? Challenge presumptions By Marcus Van Ameringen Vice President of Business Development 12 Oaks Senior Living When compared to the multifamily business, which publishes data on every conceivable metric, seniors housing is less forthcoming in producing customer usable data. There are multiple reasons for this lack of disclosure, such as the assumption that revealing rates and care levels online will create sticker shock and drive customers away prematurely.  Adult children routinely scour the …

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