Active adult communities can increase wellness and foster community with a holistic approach to food. By Jami Mohlenkamp The 96 million Americans over age 55 are fundamentally changing the expectations for active adult communities. Baby boomers are demanding something more — something different — than what was available for their own parents. One of the most impactful ways operators can adjust to meet the needs of this massive generation of people looking to get more out of their coming years is to reevaluate their food program. Active adult communities intentionally …
Operations
Operators must transform approaches to the workforce shortage and accommodate the next generation of seniors. By Taylor Mokris From profitability to safety, seniors housing continues to be a story of post-pandemic resiliency. But as all industries enter the so-called “new normal,” seniors housing is no stranger to the challenges of this new reality. The shift toward a gig economy and the looming retirement of the baby boomer generation both present emerging challenges and opportunities for seniors housing providers. Solving the workforce shortage and rethinking what seniors housing communities can look …
Watercrest Hires Marsha Sottung as Executive Director of Community in Moseley, Virginia
MOSELEY, Va. — Watercrest Senior Living Group has hired Marsha Sottung as executive director of Watercrest Richmond Assisted Living and Memory Care in Moseley. Watercrest Richmond is currently under construction and preparing to welcome residents this fall to the 98-unit luxury senior living community. Sottung was the youngest assisted living administrator in the state of New York at the age of 21. For the past 30 years, she has served in various roles as a certified nursing aide, operations director and regional manager.
How can senior living communities make moving in more enticing? That’s the question that the latest Seniors Housing Business webinar sought to answer with the Aug. 24 presentation A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents sponsored by Conversion Logix. This hour-long discussion provided a mix of strategies and answers for the following questions and more: How do older adults view the move to senior living and why do they put it off? How can digital marketing strategies promote community living …
BOCA RATON, Fla. — Boca Raton-based Foundry Commercial has hired Zachary Strunk as vice president of operations for seniors housing. Strunk brings more than a decade of experience overseeing, leading and directing operations in skilled nursing, assisted living and memory care communities. Strunk joins Foundry from Balfour Senior Living in Colorado, where he worked for five years, most recently serving as senior director of operations. He was responsible for supporting the overall operations of the Balfour Senior Living portfolio while also ensuring that the services offered met or exceeded the …
WALTHAM, Mass. — EPOCH Senior Living, a Waltham-based operator, has hired Kerry LeBlanc as regional director of quality assurance for EPOCH Senior Living. LeBlanc will be responsible for providing clinical leadership and oversight to the wellness and operations teams in assisted living and memory care communities. She comes to EPOCH with 12 years of experience in senior living, most recently as a resident care director in the assisted living industry.
Seniors Housing Operators See Rapid Rise in Online Leads and Universal Workers, Say InterFace Panelists
ATLANTA — Property managers rely on various tools and methods to boost occupancy at their seniors housing facilities. One common avenue is for operators to have reliable online lead generators that connect their sales teams to potential residents and their families. Digital platforms in the seniors housing space like A Place for Mom and Grow Your Occupancy are churning out such leads for sales teams, and operators are saying that it’s a double-edged sword because they are coming in at a rapid clip. “We love the leads but we have …
DES MOINES, Iowa — LCS, a Des Moines-based owner-operator, has promoted industry veteran Greg Williams to the role of senior director of operations management. In his new role, Williams will join the Life Care Services leadership team and will oversee multi-state operations for the company. Williams’ career with Life Care Services spans more than 24 years, serving in a variety of roles including health center administrator, executive director and director of operations management. Williams holds a bachelor’s degree in economics from Earlham College.
NAPA, Calif. — Chancellor Health Care Inc. has assumed operations and management The Inn on Villa Lane in Napa. Formerly known as Brookdale Napa, the community features 64 assisted living units and 14 memory care units. Kimberly Humphrey will stay on as executive director.
BLOOMFIELD, N.J. — Juniper Communities has hired Patricia Jacobs to lead Catalyst, Juniper’s new health and well-being program. Catalyst is a membership-based ecosystem of programs and services addressing individuals’ health and well-being. Through a lifestyle concierge, members receive personalized schedules of programs, classes and services. Instrumental in Jacob’s selection was the work she performed on behalf of Juniper at Cubigo, where Jacobs helped create and deploy the technology platform that supports Catalyst. Jacobs’ background also includes 18 years of senior living operations and sales leadership. Jacobs will deploy Catalyst among …