Wednesday, November 27, 2024
Read the Magazine Subscribe

Operations

NewsOperationsTexas

Blueprint Negotiates Lease of 143-Bed Skilled Nursing Facility in San Antonio

by Jeff Shaw

SAN ANTONIO —Blueprint Healthcare Real Estate Advisors has negotiated a new lease for Blanco Villa Nursing and Rehabilitation, a 143-bed skilled nursing and long-term care facility in San Antonio. Built in 1967 and situated near San Antonio International Airport, the facility has the highest CMS rating in the area and is within 10 miles of three regional hospitals. As part of a larger portfolio, the REIT owner formerly had the property under a master lease with the previous tenant. The landlord sought a replacement operator to improve census and performance …

Continue Reading
0 FacebookTwitterLinkedinEmail
Active AdultIndustry VoicesOperationsTechnology

COVID Reveals Opportunities for New Industries to Serve Older Adults

by Jeff Shaw

The pandemic has turned some technologies from optional amenities into operational necessities. By Jonathan Gould, K4Connect COVID has brought countless industries to a halt and caused companies to rethink how they continue to meet the needs of their customers while surviving the ongoing impacts of this pandemic. We’ve seen in-person meetings shift to virtual platforms, small businesses implement new e-commerce options, and restaurants add curbside delivery and pickup services for restaurants. Innovation is taking on new, promising forms that serve the customer where they are. This innovation wave is also …

Continue Reading
0 FacebookTwitterLinkedinEmail
Industry VoicesOperations

Lessons Learned for Moving Residents In and Out

by Jeff Shaw

Nine months of shifting COVID-19 protocols have revealed many new best practices. By Bob Burg, Moves for Seniors (NOTE: This article is intended to summarize many of the lessons learned during Phase I of COVID-19, and that are driving the seniors housing industry through another surge as we enter 2021.) The COVID-19 pandemic has demanded an evolution in the approach to protecting at an-risk audience. Because we work with multiple operating companies and communities nationally, Moves for Seniors has a great vantage point to see what’s being done and what’s …

Continue Reading
0 FacebookTwitterLinkedinEmail
FeaturesNewsOperations

Survey: Operators Must Talk About the Right Issues to Lure New Residents During Pandemic

by Jeff Shaw

PHILADELPHIA — While seniors may still have a high interest in moving into seniors housing communities, it’s crucial that sales teams hit on certain difficult topics in a world shaped by the COVID-19 pandemic Philadelphia-based marketing firm LevLane Inc. and MarketVision Research Inc. conducted a research study of 250 adults over age 65. The study found that 64 percent of those surveyed who had been considering a move to a senior living community pre-COVID were still interested in moving into a community within the next five years, and of those …

Continue Reading
0 FacebookTwitterLinkedinEmail
FeaturesNewsOperations

Operators Plan for Logistical Complications of COVID-19 Vaccine Rollout

by Jeff Shaw

Now approved for use in the United States, the first round of COVID-19 vaccines has officially landed. Employees and residents in assisted living and skilled nursing communities are in the first group slated to receive the immunization. While this is a strong sign that an end is on the horizon for a pandemic that has disproportionately affected seniors housing, it comes with a new challenge. Operators must now find a way to handle the complicated logistics of implementing the vaccine to millions of caregivers and residents. “It’s the first sign …

Continue Reading
0 FacebookTwitterLinkedinEmail
Industry ContentOperationsTechnologyVideosWebinars

Webinar: Marketing Strategies for Senior Living Operators

by Sarah Daniels

  The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in 2021 marketing plans Survey results and insights for seniors housing operators When it comes to humanizing messages and promoting positive views of the seniors housing industry, these four panelists have a wealth of experience and information. Each has faced down the challenge of connecting with target audiences, even as connection …

Continue Reading
0 FacebookTwitterLinkedinEmail
FeaturesNewsOperations

COVID-19 Forces a Shift in Sales Strategies, Say Exclusive Webinar Panelists

by Jeff Shaw

The seniors housing industry continues to face new challenges as a result of the COVID-19 pandemic. But there are reasons for hope. A recent survey conducted by marketing and client acquisitions firm LeadingResponse showed that 90 percent of prospects are still considering moving into seniors housing. Over 60 percent felt they had a good understanding of the costs of seniors housing and the programs available to make it more affordable. The survey, sent out in September, polled more than 2,000 seniors and their adult children who had already expressed an …

Continue Reading
0 FacebookTwitterLinkedinEmail
NewsOperations

Capital Senior Living to Turn 18 Communities Over to Fannie Mae to Reduce Debt by $217.7M

by Jeff Shaw

DEER PARK, Texas — Capital Senior Living Corp. (NYSE: CSU) has completed the transfer of its independent living community in the Houston suburb of Deer Park to Fannie Mae, the holder of the community’s non-recourse debt. The Deer Park community is the first of 18 properties the company will transition to Fannie Mae under a cooperative process initiated in August 2020. A Dallas-based operator, CSU plans to enhance liquidity and improve operating cash flow by eliminating underperforming operations and focusing on its core owned and managed portfolio. CSU expects all …

Continue Reading
0 FacebookTwitterLinkedinEmail
From The MagazineOperationsPeople

The Labor Puzzle

by Jeff Shaw

Operators piece together creative solutions to one of the industry’s toughest problems — recruiting and retaining quality employees. By Jeff Shaw Recruiting and retaining quality employees on the front lines remains one of the biggest challenges facing the seniors housing industry today. Argentum estimates the senior living industry will need to fill 1.4 million positions by 2025. The employment landscape in the United States has drastically changed since early this year. The unemployment rate rose 440 basis points to 7.9 percent between September 2019 and September 2020, according to the …

Continue Reading
0 FacebookTwitterLinkedinEmail
Industry VoicesOperations

A Guide to Overcoming the Pandemic

by Jeff Shaw

The secret to beating COVID-19 may have less to do with PPE and testing, and more to do with processes, design and mission. By Donna Moore In late January, the first case of novel coronavirus was confirmed in the U.S. Previously unheard of, COVID-19 dominated nightly newscasts. By February, seniors were dying in nursing homes. This coronavirus was seemingly more contagious than anything seniors housing operators had ever faced. We regularly control infections and wear personal protective equipment (PPE).  COVID-19 was different Immediately, my senior leaders at Park Springs in …

Continue Reading
0 FacebookTwitterLinkedinEmail
Newer Posts
Older Posts