CARLSBAD, Calif. — Integral Senior Living (ISL), a Carlsbad-based operator, has named Shelley Speer as its new regional director of sales and marketing. Speer comes to ISL with more than 20 years of experience in the senior living industry, and has spent many of those years in management or marketing positions. In her most recent position as a regional manager for the northwest and north California region at A Place for Mom, she was responsible for talent development, coaching and managing a sales team of 19 advisors. In her new …
Operations
Blake Management Group Promotes Morgan Walter to Area Director of Operations in Mississippi
by Jeff Shaw
JACKSON, Miss. — Blake Management Group (BMG), a Jackson-based operator, has promoted Morgan Walter to area director of operations in Mississippi. Walter was formerly the executive director at The Blake at Oxford, one of the company’s communities. In her new position she will supervise and oversee operations across all four Blake locations in the state: The Blake at Oxford, The Blake at Flowood, The Blake at Township and The Claiborne at Adelaide. Walter will direct the four Mississippi Blake locations in strategic growth initiatives, daily operations and the development and …
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Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …
Oakmont Senior Living Names Mark Maclaine as Regional VP of Operations, Allison Singler as Regional VP of Sales
by Jeff Shaw
WINDSOR, Calif. — Oakmont Senior Living, a Windsor-based owner-operator, has promoted Mark Maclaine to regional vice president of operations and added Allison Singler to its management team as regional vice president of sales and marketing. Both Maclaine and Singler will be responsible for the Central California region of Oakmont’s portfolio of senior living communities. Singler has more than 20 years of experience in the senior living industry with a background in sales and marketing. She is also experienced with developing sales strategies for communities and creating sales training and development …
Three emerging trends could benefit residents and businesses alike. By John Williams, Avanath Capital Management An undeniable concern for seniors housing stakeholders is keeping residents at their properties healthy and well. While the seniors housing industry was addressing health and wellness issues long before COVID-19 struck, the pandemic has intensified our focus on this topic. As we move through this crisis, many industry professionals have deepened their commitment to health and wellness in a variety of ways. To that end, we will see myriad new amenities at seniors housing communities that are …
Music programming can relieve isolation while still enforcing safety measures. By Amy Jeffs, Status Solutions Before the pandemic, senior living residents were already dealing with the burdens of social isolation and loneliness. One study even found that over half of residents without cognitive impairment reported feeling lonely. And now that residents are more isolated than ever, it’s only gotten worse. The effects are more than emotional, but can cause many negative consequences such as increased risk of “cognitive decline and progression of Alzheimer’s disease, recurrent stroke, obesity, elevated blood pressure, …
LOUISVILLE, Ky. — Knoxville-based senior living brand Dominion Senior Living has hired Shauna Darbyshire as director of its seniors housing campus in Louisville. Darbyshire will supervise Dominion of Louisville and Everlan of Louisville, a campus of senior living services that provide every level of care from independent living for 55+ (Everlan) to assisted living, memory care and personal care (Dominion), totaling 117 units. Darbyshire formerly worked for Blake Management Group. As campus director, she will direct strategic growth initiatives, daily operations and the development and strengthening of community relationships. Beginning …
LANCASTER, S.C. — Watercrest Senior Living Group has hired Paige Hodgin as executive director of the newly constructed Watercrest Fort Mill-Indian Land Assisted Living and Memory Care. The resort-style senior living community offers 75 assisted living and 32 memory care apartments in Lancaster, approximately 20 miles south of Charlotte, North Carolina. Hodgin joins Watercrest with a degree in business administration and more than 20 years of experience in sales and marketing, small business management and healthcare. She is a certified dementia specialist and former chairperson for the Alzheimer’s Association’s Walk …
Programming can make all the difference in keeping happy, healthy residents. By Flynann Janisse One crisis at a time is no longer an option for the multifamily industry. As seen in many other sectors, the global pandemic highlighted already broken or deficient systems, exacerbating challenges accessing quality affordable housing. The United States was already in the midst of a national housing crisis before COVID-19, especially for seniors as baby boomers adjust their housing demands to fit their lifestyles. Now the need for quality affordable housing is dire and must be …
CC Residential Selects United Plus Property Management to Operate The Residences at Monterra Commons in Cooper City, Florida
by Jeff Shaw
COOPER CITY, Fla. — CC Residential, a multifamily development firm led by Jim Carr and Armando Codina, has selected United Plus Property Management (UPPM) to operate The Residences at Monterra Commons, an active adult community in the Miami suburb of Cooper City. Construction began on The Residences at Monterra Commons this summer. Upon completion, the development will include 175 one- and two-bedroom apartments for adults aged 55 and older. Units at The Residence at Monterra Commons will range from 760 square to 1,465 square feet for two-bedroom. Amenities at the …