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Watercrest Senior Living Group Hires Shannan Rhodes as Sales Specialist

by Jeff Shaw

VERO BEACH, Fla. — Watercrest Senior Living Group, a Vero Beach-based owner-operator, has hired Shannan Rhodes as sales specialist, supporting sales and marketing leadership for the seniors housing communities in Watercrest’s portfolio. As sales specialist for Watercrest, Rhodes utilizes her expertise in marketing strategy, partnership development and census management to drive the communities’ sales efforts and ensure successful openings for new Watercrest communities. Rhodes entered the senior living industry more than 20 years ago as community development director at an assisted living community in Tennessee. She advanced into census development …

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Cadence Living Hires Caitlin Van Der Schaaf as Regional Vice President of Operations for the Northwest Region

by Jeff Shaw

SCOTTSDALE, Ariz. — Cadence Living has hired Caitlin Van der Schaaf as vice president of operations for the Northwest region. Van der Schaaf will have principal responsibility over operations of the Cadence Living managed communities in the Pacific Northwest. Van der Schaaf has been in senior living for over 20 years, starting in the industry as a server and caregiver and working her way up the ranks to executive director and regional vice president of operations. Before Joining Cadence, she served in a regional operations role with Frontier Management. She …

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NewsPeopleTechnology

Digital Marketing Platform G5 Hires Steve Wright as Sales Director for Senior Living

by Jeff Shaw

BEND, Ore. — G5, a Bend-based digital marketing software and services platform for senior living communities, has hired Steve Wright as sales director for senior living. “Steve’s experience with senior living providers in both the nonprofit and for-profit space is a huge asset to G5,” says Doug Johnson, chief revenue officer. “He’s a well-respected industry veteran who understands the true digital marketing needs of our senior living customers.” Wright has spent the last 30 years in the seniors housing space, both as a provider and consultant to owners and operators. …

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FinanceNewsPeople

VIUM Capital Hires NCAL Executive Director Scott Tittle

by Jeff Shaw

COLUMBUS, Ohio — VIUM Capital, a Columbus-based capital provider for seniors housing, has hired Scott Tittle as a managing director and the firm’s first head of government relations and external affairs. Tittle was most recently an executive director with The National Center for Assisted Living (NCAL), a position he served for six years. He will start in his new position on Sep. 7. A licensed attorney, Tittle brings over 15 years of experience guiding assisted living and skilled nursing operators with their regulatory, reimbursement and advocacy needs. Prior to his …

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FloridaNewsPeople

Watercrest Senior Living Group Hires Alexander Powell as Executive Director of Community in East Lake, Florida

by Jeff Shaw

EAST LAKE, Fla. — Watercrest Senior Living Group has hired Alexander Powell as executive director of Market Street Memory Care Residence East Lake. Located in the Tampa suburb of East Lake, the community is a 64-unit memory care community. Powell has served as a sales director and executive director in The Villages in Central Florida. With an MBA from Saint Leo University, Powell had plans to pursue a legal career. But, as the eldest son of a pastor and nurse, he felt a passion for community service. After caring for …

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FinanceNewsPeople

Greystone Hires Karen Ford as Vice President for FHA Lending

by Jeff Shaw

NEW YORK CITY — Greystone, a New York-based commercial real estate finance company, has hired Karen Ford as a vice president on the FHA lending team. Based in Mississippi, Ford will serve with Lisa Anderson, managing director for FHA lending. She will report to Field Springer, head of operations, FHA multifamily lending at Greystone. Ford has worked in the FHA multifamily and healthcare loan industry for over 30 years. Prior to joining Greystone, she served as executive vice president and chief operating officer at Love Funding. She also previously served …

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LCS Promotes Zane Bennett to Director of Business Development

by Jeff Shaw

DES MOINES, Iowa — LCS, a Des Moines-based developer, owner and operator, has promoted Zane Bennett to director of business development. He joins Joe Weisenburger and Ross Nichols, two recent additions to the company’s business development team. Bennett starts his new role on Oct. 1 and will work with Weisenburger to grow top-line revenue for Life Care Services, the management business line in the LCS Family of Companies. Most recently, Bennett served as executive director for Plantation Village in Wilmington, North Carolina. Under his leadership, the organization has grown its …

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Company NewsNewsPeople

ER Senior Management CEO Chris Coates Announces Retirement, Brian Dowd to Take Reins

by Jeff Shaw

ABILENE, Texas — Chris Coates, president and CEO of Abilene-based ER Senior Management, has retired from his position. Coates will continue to be a principal and board member in the Evergreen Cos. going forward. Brian Dowd is to take over as CEO in addition to his current responsibilities as COO and CFO. “I have every confidence in Brian taking the reins from here and I look forward to seeing the continuous growth of ER Senior Management,” says Coates, who founded the senior living management company with Dowd in 2010. ER …

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DevelopmentNewsPeople

LCS Development Promotes Four as Part of Growth Plan

by Jeff Shaw

DES MOINES, Iowa — LCS Development, the senior living development company of Des Moines-based LCS, is reorganizing the business line to accelerate its growth strategy and maximize its real estate and development experience. LCS hired Chuck Murphy last year to provide strategy and performance oversight of the LCS Development and LCS Real Estate business lines for parent company LCS. The following individuals have now been promoted to help to lead the effort: Tom Mathisen to senior vice president/managing director – development Jason Jorgenson to senior vice president/managing director – development …

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Memory CareNewsPeople

Grace Management Hires Ashlea Smalley as National Director of Life Enrichment, Memory Care

by Jeff Shaw

MAPLE GROVE, Minn. — Grace Management, a Maple Grove-based operator, has hired Ashlea Smalley as national director of life enrichment and memory care. Smalley will provide support, inspiration and training for life enrichment and memory care to all of Grace Management’s senior living communities throughout the country. Smalley has worked in the senior living industry for 15 years in skilled nursing, primarily within memory care. In addition to her work in senior living, she has also taught as an adjunct professor at Northern Illinois University and Benedictine University in their …

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