People

BIRMINGHAM, Ala. — Atlas Senior Living, a Birmingham-based owner-operator, has promoted Abbey Reach to director of compliance. Reach was formerly an executive director at one of Atlas’ properties.

WALTHAM, Mass. — Benchmark, a Waltham-based operator of 58 communities in the Northeast, has hired Heather Frahm for the newly created role of chief marketing officer (CMO).

DALLAS — Newmark Knight Frank has hired Ryan Maconachy, Chad Lavender, Dave Fasano, Ross Sanders and Sarah Anderson.

VERO BEACH, Fla. — Watercrest Senior Living Group has hired Laurie Venden in a newly created role as sales specialist, supporting sales and marketing leadership for all the company’s senior living communities.

IRVING, Texas — The LaSalle Group Inc., an Irving-based owner-operator of standalone memory care communities under the Autumn Leaves brand, has promoted Scott Chrimes to vice president of accounting and finance.

TUCSON, Ariz. — Watermark Retirement Communities has named Andrea Ellen as managing director of new project development. Ellen will oversee operations and branding for communities Watermark is developing and building through its strategic growth plan.