NEW YORK CITY — SilverAssist, a New York-based provider of senior care resources and solutions, has acquired Oasis Senior Advisors, a national franchise network spanning over 130 locations across the United States. The strategic move was in response to the growing need for comprehensive and personalized senior care solutions in a rapidly aging society, according to SilverAssist. SilverAssist is a comprehensive senior assistance platform, connecting seniors and their families with trustworthy information, expert guidance and quality services to simplify senior life.Founded in 2014 by Tim Evankovich, Oasis Senior Advisors provides …
LAS VEGAS — ZNest.com, a Las Vegas-based seniors housing referral platform. has acquired Odom Senior Care, which was launched by two-time NBA champion and former reality TV star Lamar Odom earlier this year to provide referral services for senior care. As part of the deal, Odom will assume the position of chief creative officer at ZNest.com. Odom embarked on a mission to demystify the complex world of senior living and care after recognizing the challenges families face when searching for quality, affordable care solutions. Inspired by Odom’s 96-year-old grandmother, Odom …
DALLAS — Lifespace Communities, a Dallas-based operator, has hired Swapna Tavtum as vice president of data and analytics. Tavtum will oversee all data and analytics, leading the organization in harnessing and serving up data as business intelligence to support Lifespace in making informed decisions, improve operations, achieve strategic objectives and find revenue-generating opportunities. Tavtum has over 17 years of experience leading digital transformations that improve operations and grow revenue through advanced analytics strategies. She has led large digital transformation projects for organizations like Starbucks, PVH, Southeastern Grocers and Rent-A-Center, and …
Call it the ripple effect. A great clinical team produces positive resident outcomes. Positive outcomes lead to satisfied residents and families, which leads to a good reputation in the wider community. That leads to more referrals, higher occupancies and organizational success. “Clinical outcomes are at the forefront of everything we do,” says Rob Moore, director of strategy and portfolio management at MatrixCare, a provider of senior living software solutions. “It is critical to maintain focus on outcomes.” The best way to ensure good resident outcomes? Give the clinical team a …
The Sept. 28 webinar “The Do’s and Don’ts of Marketing Automation for Seniors Housing“ focused on how growing occupancy at properties can effectively counter the headwinds the industry is currently facing. Automation can make for smart and effective marketing, but what are the best practices when it comes to streamlining and messaging? Tune in to learn how repetitive (and often manual) tasks can be overhauled by an overall strategy that automates marketing at a scale that’s both appropriate and human. Learn about particular industry challenges, seniors housing industry trends and how …
ATLANTA — The Senior Living Transformation Co. (SLTC) has acquired a 113-unit assisted living and memory care community in partnership with Omega Healthcare Investors (NYSE: OHI). The Senior Living Transformation Center, known as The Rivers at Maryland Farms, is the first acquisition and demonstration pilot for the newly formed partnership. The objective of the partnership is to create both an innovation center for technology and data solutions for the seniors housing industry and to demonstrate a new model of care within seniors housing. SLTC was recently formed by leading senior …
KANSAS CITY, Mo. — Serviam Care Network, a Kansas City-based technology company and network of senior care providers, has partnered with WelcomeHome Software to drive its mission of expanding its efforts to bring value-based care services to its members. “In the next decade, senior living will move to a value-based care system,” states a press release from the company. “Serviam is committed to helping senior living operators access the right tools, systems and revenue streams to embrace and succeed under this care delivery model. This strategic shift to fully focus …
MCLEAN, Va. — Sunrise Senior Living, a McLean-based senior living operator, has hired Marco Trecroce as chief technology officer (CTO). With more than 25 years of global executive leadership experience, Trecroce’s breadth of functional expertise spans multiple industries including hospitality, travel, retail and professional services. Most recently he served as global chief information officer at The Four Seasons Hotels & Resorts. Prior to Four Seasons, Trecroce held executive roles at Loblaw Cos. Limited, a retail and wholesale food retailer; Masterfile Corp., a business-to-business sales and advertising company; and Opodo Group …
AUSTIN, Texas — Conversion Logix, an Austin-based digital marketing and lead generation service, has hired CJ Edmonds as chief revenue officer. Edmonds has more than 25 years of experience in SaaS company management and 13 years of experience in real estate marketing and technology services.
The September 6 webinar “Technology & Seniors Housing — How to Achieve Smart, Streamlined &Standardized Business Systems” focused on how operators can optimize technology to meet resident and family expectations while operating as efficiently as possible. See how industry experts are encouraging a more cohesive approach to systems in seniors housing by consolidating their tech stack. This webinar covers the importance and the components of a strategic technology plan, the impact of resident and family experiences, plus how residents are using engagement technology currently (including announcements, social calendars, maintenance, meal ordering and …